Pesché

Pesché, the peach festival of San Ferdinando di Puglia

Pesché is the food and wine event through which San Ferdinando di Puglia, a town in the province of Barletta-Andria-Trani (BT), pays tribute to the peach, the fruit that best defines the agricultural identity of the Ofanto territory. Organized by the Pro Loco with the patronage of the Municipality and the collaboration of the local Cooperativa Coltivatori Diretti, the festival transforms the town into a showcase dedicated to fruit farming, the backbone of the economy in this corner of Puglia bathed by the Ofanto river.

The peach, symbol of the Ofanto territory

The countryside around San Ferdinando di Puglia is a mosaic of peach orchards that, between June and July, become heavy with fragrant fruit. Pesché was created to highlight this excellence: it is not just a market, but a collective narrative involving producers, agronomists, chefs, and families. The name itself evokes both the peach and the convivial spirit of the event, which unites rural pride with a festive atmosphere.

A program blending taste, nature, and education

Each edition weaves together different themes. In the open-air living room of Piazza Papa Giovanni Paolo II, the program features talks on fruit-growing innovation, meetings dedicated to health and longevity linked to fruit consumption, musical performances, and a rich gastronomic itinerary where the peach becomes the star of creative dishes and offerings. There is also the pomological exhibition, showcasing the numerous varieties grown in the area.

• Pomological exhibition featuring local peach and nectarine varieties
• Tastings and a gastronomic itinerary dedicated to the fruit
• Pescopoli, the fruit-themed creative workshop designed for children
• Live music and folklore moments in the square

Among the peach orchards and masserie

Alongside the events in the square, Pesché offers immersive experiences in the countryside: walks through the peach rows guided by producers, visits to the masseria (traditional farmhouse), and tours of the selection, calibration, and packaging facilities of the Cooperativa Coltivatori Diretti, complete with refreshments featuring Puglian bread, extra virgin olive oil, and local white wines. It is an opportunity to see firsthand the work that brings the peach from the tree to the table.

Why attend

Pesché is an authentic festival, far from the major tourist circuits, ideal for those who want to discover rural Puglia and its hospitality. Through tastings, children's workshops, and meetings with those who work the land, the event tells the story of a territory that takes pride in the quality of its fruit and its sense of community.