Il Salotto del Cioccolato
A delicious weekend in the heart of Casale Monferrato dedicated to artisanal chocolate
About Salotto del Cioccolato
Casale Monferrato gets a taste of chocolate
For one weekend, Piazza Giuseppe Mazzini, known to locals as Piazza del Cavallo, becomes the sweet heart of Monferrato: this is where Il Salotto del Cioccolato takes place in the center of Casale Monferrato (Province of Alessandria, Piedmont), an event entirely dedicated to artisanal chocolate. It is the perfect opportunity to stroll through the stalls, meet master chocolatiers, and let yourself be tempted by the many facets of cocoa.
A market fair for all chocolate lovers
The core of the event is the large market fair that enlivens the square from morning until evening. Along the stalls, you will find a vast assortment of artisanal products: pralines, flavored bars, spreads, filled chocolates, and even chocolate liqueurs. It is the ideal occasion to stock up on sweets and discover the specialties of local producers and beyond.
Workshops, cooking shows, and the Guinness-worthy bar
Il Salotto del Cioccolato is not just about shopping: it is a journey of experiences. Children can have fun with the ChocoBaby workshop, while adults can test their skills in beginner praline-making courses. There is no shortage of cooking shows by master chocolatiers, dedicated to the creation of pralines and the special Pralina di Casale Monferrato. The most anticipated and spectacular moment is the creation of a massive 15-meter-long chocolate bar, a true draw for visitors, which is then distributed to the public present.
A local event
The event is organized by the Acai Association together with Chocomoments, the Botteghe Storiche, and Confesercenti, with the patronage of the City of Casale Monferrato. It is part of a broader calendar of food and wine promotion in the Monferrato region, a land that weaves together culture, antiques, and typical flavors, from great DOC wines to confectionery excellence.
Why it is worth visiting
- Market fair with master chocolatiers and cocoa artisans
- Workshops for children and mini-praline courses for adults
- Cooking shows and tastings in the historic center of Casale
- The spectacular 15-meter-long chocolate bar
- Free admission, right in the city center
Salotto del Cioccolato — edition 2026
The second edition of Il Salotto del Cioccolato took place in Casale Monferrato on February 28 and March 1, 2026, in Piazza Mazzini. The event, organized by the Acai Association with Chocomoments, Botteghe Storiche, and Confesercenti, with the patronage of the Municipality, confirmed the formula that combines a market fair, educational activities, and interactive gastronomic experiences.
The great protagonists of the event were also confirmed for 2026: the master chocolatiers' stalls, cooking shows, workshops for children, and the highly anticipated 15-meter-long record-breaking bar.
Programme Salotto del Cioccolato 2026
Saturday, February 28
- 10:00-20:00 — Artisanal chocolate market fair in Piazza Mazzini
- 10:00-12:00 — Beginner praline-making mini-courses (by reservation)
- 12:00 — Cooking show dedicated to praline-making with Master Chocolatiers
- 15:30-17:30 — ChocoBaby workshop for children
- 18:00 — Creation and unveiling of the 15-meter-long chocolate bar
Sunday, March 1
- 10:00-20:00 — Artisanal chocolate market fair in Piazza Mazzini
- 10:00-12:00 — Beginner praline-making mini-courses (by reservation)
- 12:00 — Cooking show dedicated to the Pralina di Casale Monferrato
- 15:30-17:30 — ChocoBaby workshop for children
Highlights Salotto del Cioccolato 2026
Prices Salotto del Cioccolato 2026
Practical information — Salotto del Cioccolato
Where
Piazza Giuseppe Mazzini (Piazza del Cavallo), in the historic center of Casale Monferrato (AL), Piedmont.
How to get there
By car: Casale Monferrato can be reached via the A26 motorway (Casale Sud or Casale Nord exit). By train: the Casale Monferrato station is just a few minutes' walk from the square. The square is in the city center, easily accessible for those arriving from Turin, Alessandria, and Vercelli.
Hours
Market fair stalls open from 10:00 AM to 8:00 PM on both days.
Admission and bookings
Access to the market fair is free. Mini-praline courses for adults require booking (info via email to the organizers).
Tip
Take advantage of your visit to explore the historic center of Casale Monferrato and pair your chocolate with a glass of Monferrato wine.
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Where does it take place — Salotto del Cioccolato
Piazza Mazzini (Piazza del Cavallo)
Piazza Giuseppe Mazzini, 15033 Casale Monferrato