Alé Chocolate

Alessandria's Chocolate Salon

Alé Chocolate is the most anticipated confectionery event in the city of Alessandria, in the heart of Piedmont. For a few days, the streets of the historic center—Corso Roma, Piazzetta della Lega, and Via dei Martiri—are filled with stalls scented with cocoa, where maître chocolatiers from all over Northern Italy showcase their creations: pralines, chocolate bars, gianduiotti, baked goods, and artisanal specialties made using traditional techniques.

An exhibition of artisanal excellence

The event is an artisanal chocolate market that brings together a selection of master chocolatiers: recent editions have featured participants from Piedmont, Friuli-Venezia Giulia, Veneto, Emilia-Romagna, Lombardy, Marche, and Tuscany. Alongside local exhibitors from the Alessandria area, the stalls offer products arriving from various Italian provinces, offering the public a true journey into the world of cocoa. The masters are available to visitors to talk about the production process, the origin of the raw materials, and the secrets of tasting.

Tastings, workshops, and entertainment

Beyond sales and tastings, Alé Chocolate offers a rich supporting program: guided tastings, chocolate-themed workshops, play areas, and activities designed for children, with face painting, wooden games, and street performers along the city center streets. Access to the exhibition areas and play spaces is free, while products can be purchased directly at the stalls.

An event for the city

Promoted by the City of Alessandria in collaboration with the Association of Italian Artisan Chocolatiers (ACAI), the fair also involves local merchants, who team up to sweeten the city and support local commerce. In recent years, Alé Chocolate has been included in the autumn calendar of Alessandria, the capital of the Province of Alessandria, becoming one of the season's highlights and a perfect opportunity to discover the historic center one praline at a time.