Hof & Hand Winter Edition (Winter Farmers' Market)

Hof & Hand Winter Edition: the farmers' market in the snowy park of Valdaora

The Hof & Hand Winter Edition is the winter version of the Hof & Hand farmers' and craft market in Valdaora/Olang, one of the most well-known towns in the Upper Puster Valley, in the Province of Bolzano, South Tyrol. The event takes place in the park of Valdaora di Mezzo/Mitterolang, which transforms during the cold season into a picturesque snowy setting, brought to life by twinkling lights and a warm, welcoming atmosphere.

Zero-mile products and South Tyrolean craftsmanship

The heart of the event is the direct connection between visitors and local producers from South Tyrol. At the stalls, you will find genuine specialties and traditional South Tyrolean crafts:

• speck, cured meats, and farm-produced sausages;
• raw milk cheeses and dairy products from mountain pastures;
• honey, aromatic herbs, and herbal products;
• vegetables and garden produce;
• hand-carved wooden items, crochet accessories, and other artisanal creations.

The format follows that of the summer market but places the stalls in a winter setting: a small, authentic market where you can rediscover the flavors and traditions of the mountains in the magic of the coldest season.

A sustainable and family-friendly event

Hof & Hand is a goingGreenEvent certified by the Autonomous Province of Bolzano: a recognition that rewards the focus on sustainability, the promotion of regional products, and the encouragement of soft mobility. The organizers encourage reaching Mitterolang by train, bus, bicycle, or on foot, reducing the environmental impact of the event. Admission is free, and the intimate atmosphere makes the event suitable for families as well.

Valdaora and the Puster Valley in winter

Valdaora/Olang is a renowned tourist destination in the Upper Puster Valley, at the foot of the Plan de Corones/Kronplatz ski area. The Hof & Hand Winter Edition offers those vacationing in the area a chance to experience local farming culture and take home a genuine product of the region, between a day on the slopes and a walk in the snow of the Municipality of Valdaora.