Giobia Fest

Giobia Fest: Thursday evenings in Alba

Giobia Fest is one of the most beloved summer events in Alba, located in the heart of the Langhe region in the province of Cuneo (Piedmont). Every Thursday evening in June, Piazza Elvio Pertinace transforms into a lively, informal space where people gather from aperitivo hour until midnight. The name itself references the word for Thursday in the Piedmontese dialect ("giobia"), marking the recurring weekly appointment.

Designed primarily for young people but open to everyone, the festival was born from a desire to give the square back to the city: evening after evening, the space beside the bust of Emperor Pertinax and the church courtyard fill with lights, sounds, and opportunities to connect. It is an event that celebrates gaming, culture, and the joy of spending time together outdoors.

What to expect at Giobia Fest

The format remains consistent year after year, revolving around a few core elements:

• Video games: Every evening, consoles are set up for free play, making it one of the most popular attractions for younger visitors.
• Board games: Thanks to the Ludo Inc. association, a vast selection of board games is available every Thursday.
• Open-air cinema: For several years, one evening has been dedicated to short films, featuring a selection of titles from around the world.
• Live music and performances: Concerts, stand-up comedy, and artistic showcases animate the evenings, with a special focus on the emerging Piedmontese scene.

A local project

Giobia Fest is organized by the Mamaioba group with the support of the San Giovanni association, and has benefited over the years from collaborations with local entities such as DOM Spazi Condivisi, Ludo Inc., Batelman, and Turismo in Langa. It is a completely free event that highlights the open spaces of Alba's historic center and provides a platform for artists and groups from the Langhe, Roero, and Piedmont regions.

For those visiting Alba in late spring, Giobia Fest is the perfect opportunity to experience the city in an informal, evening atmosphere—between a board game match, a short film under the stars, and a concert in the square.