Freschissimo – Food and Wine Festival

Freschissimo, the territory told through food

In Carpi, in the province of Modena, Freschissimo was born in 2026, a food and wine festival that puts those who cultivate and live the territory every day at its center. For an entire weekend, the Foro Boario – the historic venue that also hosts the Farmers' Market – transforms into a widespread laboratory of tastings, meetings, and discussions, with the stated goal of building a food and wine network capable of enhancing the local excellences of the Bassa modenese.

An ultra-short supply chain

The heart of Freschissimo is the short supply chain: the products presented and tasted largely come from within a few kilometers of Carpi. The large exhibition area hosts over 40 local businesses, divided between ten wineries and twenty-eight companies active in the food and artisan sectors. It's a way to give a voice to winemakers, farmers, cheesemakers, and artisans who often work away from the spotlight but who preserve the authentic flavors of Emilia-Romagna.

The four areas of the festival

The event is divided into four thematic zones designed to guide visitors through tasting and conversation:

• Tasting Area, under the historic canopy of the Foro Boario, dedicated to producers and winemakers;
• Show and Speech Area, in the park, with meetings and discussion moments;
• Artisan Market Area, with selected stalls;
• Relax Area, a green space to experience the event at a more leisurely pace.

Nine talks to discuss the territory

In addition to tastings, Freschissimo offers a series of nine themed talks moderated by farmer and communicator Alessandro Bassoli. Topics range from the value of the short supply chain and biodiversity to environmental sustainability, wine communication, hospitality, and the evolution of contemporary cuisine. It's the more reflective part of the festival, where producers share their stories and engage with the public.

Who organizes Freschissimo

The festival is promoted by the cultural association Memento APS and the food and wine communication studio Foodish, with the patronage of the Municipality of Carpi – Department of Tourism and Economy. A project that, since its first edition, has brought together producers, artisans, associations, and citizens, confirming how food and wine can become a tool for promoting tourism in the Carpi area.