Fornovo Fair

Fornovo Fair: the heart of summer in Valtaro

Fornovo Fair is one of the most cherished events in the summer calendar of the province of Parma. Every year, in the first days of August, the historic center of Fornovo di Taro, in Emilia-Romagna, comes alive for several days of celebration that attract thousands of visitors from Valtaro, the Parma plain, and neighboring provinces. The fair occupies the main squares and streets of the town, including Piazza Mercato, Piazza Pizzi, and Piazza Matteotti, transforming them into a continuous route of stalls, shows, and attractions.

A fair that combines commerce and tradition

Born as an ordinary public market, the event has maintained its dual nature over time: on one hand, the large market, with food and non-food goods, typical products, clothing, crafts, and objects; on the other, a rich program of events that makes it much more than just a commercial appointment. The fair is organized by the Pro Loco of Fornovo di Taro with the support of the Municipality and has reached over forty editions, a sign of a deep bond with the local community.

Shows, music, and entertainment

The Fornovo Fair program unfolds over several days, typically from afternoon until late evening. Among the events that liven up the celebration are:

• the evocative medieval historical procession, with ladies, knights, and flag-wavers parading through the town's streets;
• the traditional Vesparaduno, a gathering of Vespa enthusiasts much loved throughout the area;
• the lighthearted Corsa dei Mat (Race of the Fools), a moment of pure popular fun;
• evening shows, concerts, live music, and choirs;
• the large Luna Park, the area dedicated to children, and youth zones.

Flavors and grand finale

The gastronomic aspect is not forgotten, with street food stands and local specialties that allow visitors to savor Parmesan cuisine outdoors. The event traditionally concludes with a spectacular fireworks display that lights up the sky over the Taro River, bidding farewell to another edition of the fair.

An event for the whole family

Thanks to the variety of offerings, Fornovo Fair is an event designed for all ages: families, children, young people, and tradition enthusiasts will find an occasion for meeting and celebration in the heart of summer. For those visiting Valtaro, it is also an opportunity to discover Fornovo di Taro, an ancient village linked to the famous Battle of Fornovo in 1495 and dominated by the beautiful Romanesque Pieve di Santa Maria Assunta.