The Monferrato flower and nursery market exhibition
Every year, in late spring, the hilltop village of Coniolo, in the province of Alessandria, in the heart of the Casalese Monferrato, dresses up in flowers and becomes the stage for Coniolo Fiori, one of the most appreciated flower and nursery market exhibitions in Piedmont. A path winds through the streets of the historic center, among stalls, nurseries, and green installations, attracting gardening enthusiasts, curious visitors, and families from all over the region and beyond.
The heart of the event is the quality of the exhibitors: nationally and internationally renowned nurserymen offer ornamental plants, seasonal flowers, rare species, prized roses, and garden furniture and equipment. Among the historic protagonists are Rose Barni from Pistoia, the Italian leader in rose hybridization, and Vivai Pozzo from Cavagliร , present since the very first edition, alongside names like Fratelli Gramaglia, Vivai Floricoltura Graziella, and numerous local nurserymen.
Coniolo Fiori is not just a market: it is also an opportunity for meeting and outreach. The program offers conferences, floral arrangement demonstrations, workshops, and talks with industry experts. Not to be missed is the Massimo Matteini Award, a recognition dedicated to those who have distinguished themselves in the world of floriculture, and the initiatives of the Asproflor association, with sensory workshops designed for adults and children. The "Verde Comune" project also promotes the care of public green spaces in Monferrato.
The event is part of the Riso & Rose in Monferrato circuit, the great spring festival that enlivens the villages of the territory with flowers, flavors, and traditions. Organized by the Municipality of Coniolo together with the Cultural Association "Coniolo รจ...", with the support of the Piedmont Region, Coniolo Fiori is an unmissable appointment for those who love greenery and wish to discover the authentic hospitality of Monferrato, among hills, vineyards, and small villages.
The 24th edition of Coniolo Fiori brought the village of Coniolo (AL) to life on May 23 and 24, 2026, confirming its status as a benchmark flower and nursery market exhibition in Piedmont. Along the village streets, nurserymen such as Rose Barni, Vivai Pozzo, Fratelli Gramaglia, and Floricoltura Graziella showcased ornamental plants, roses, seasonal flowers, garden decor, and tools, alongside the finest food products from Monferrato.
The program featured an official opening with local authorities, floral arrangement demonstrations, gardening talks, and the presentation of the Massimo Matteini Award. There was also a focus on green culture with the "Verde Comune" conference and sensory workshops organized by Asproflor for adults and children. The event is part of the Riso & Rose in Monferrato circuit.
Exhibitors included: Rose Barni (Pistoia), Vivai Pozzo (Cavagliร ), Fratelli Gramaglia, Floricoltura Graziella, Il peccato vegetale, Liviana Nifantani, Roberto Baradel.
The last or second-to-last weekend of May, Saturday and Sunday, from 9:30 AM until sunset.
Historic center of Coniolo (AL), in the Casalese Monferrato.
By car: from Casale Monferrato, follow the signs for Coniolo (a few kilometers away). Free parking is available with a shuttle service to the village center.
Free.
Refreshment area managed by the local Pro Loco. Workshops and activities for families and children.
Email: [email protected] โ Tel. +39 0142 408423 / +39 320 4916362.
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Centro storico di Coniolo