Carrara Artisanal Chocolate Festival
Three days of artisanal chocolate in Piazza Alberica, in the heart of Carrara
About Carrara Chocolate Festival
A delicious festival in the heart of Carrara
For an entire weekend, the central Piazza Alberica in Carrara—the heart of the city of marble in the province of Massa-Carrara—transforms into a grand showcase of Italian artisanal chocolate. The Artisanal Chocolate Festival, organized by the Feste del Cioccolato association with the patronage of the Municipality of Carrara and the collaboration of the local Pro Loco, brings together around twenty master chocolatiers from across Italy for three days of indulgence.
Quality chocolate from all over Italy
The common thread of the event is artisanal quality: the chocolatiers present creations resulting from ancient traditions passed down through generations, all free from additives and preservatives. Along the stalls, you will find pralines, bars, truffles, filled chocolates, and even authentic chocolate pizzas, in a variety of flavors ranging from dark to praline, hazelnut to fruit, and even the most curious and original offerings.
More than just tastings
The festival is designed for all ages. Alongside the stalls, there are educational workshops (Chocolab) aimed at primary and middle school students, designed to spread a culture of conscious and responsible consumption among the youth. For children, there is the Choco Play area, managed by the Pro Loco, featuring mascots, face painting, and creative activities. During the weekend, the event engages with the rest of the historic center: the Carnival party for children and the craft market enliven the nearby streets and squares, making Carrara an ideal destination for a family outing.
Carrara, between marble and sweetness
Hosting a major chocolate festival in Piazza Alberica means combining two areas of excellence: on one hand, the tradition of marble that has made Carrara famous worldwide, and on the other, top-tier Italian confectionery craftsmanship. The initiative is part of the calendar of events that animate the historic center during the winter months, offering citizens and visitors from Tuscany and the nearby Versilia region an occasion for celebration, taste, and conviviality.
Carrara Chocolate Festival — edition 2026
From January 30 to February 1, 2026, Piazza Alberica hosted the first major edition of the Artisanal Chocolate Festival of Carrara, with the patronage of the Municipality and the collaboration of the Pro Loco. About twenty stalls and as many artisan chocolatiers, arriving mainly from Sicily, Campania, Calabria, and Molise, offered the best of Italian pastry and artisanal chocolate. Despite the rain on Friday, the weekend saw a large turnout, with an excellent Saturday and an exceptional Sunday, and many visitors arriving from nearby Massa as well.
Programme Carrara Chocolate Festival 2026
Friday, January 30
- 10:00 AM - 9:00 PM — Opening of the master chocolatiers' stalls in Piazza Alberica
- Educational workshops (Chocolab) for primary and middle school students
Saturday, January 31
- 10:00 AM - 9:00 PM — Artisanal chocolate stalls in Piazza Alberica
- Choco Play area for children with mascots, face painting, and creative activities (organized by the Pro Loco)
- Carnival party for children in Piazza Gramsci
- Craft market along via Roma
Sunday, February 1
- 10:00 AM - 9:00 PM — Artisanal chocolate stalls in Piazza Alberica
- Choco Play area, Carnival party in Piazza Gramsci, and craft market in via Roma
Among the artisans' offerings: pralines, truffles, bars, chocolates with licorice, coconut, rum, fruit, gianduia, and delicious chocolate pizzas. Among the novelties of the edition, the "Dubai" flavor with crunchy kataifi pastry based on rice flour.
Highlights Carrara Chocolate Festival 2026
- First major edition of the festival in Carrara, in Piazza Alberica
- About twenty master chocolatiers from Sicily, Campania, Calabria, and Molise
- The novelty of the "Dubai" flavor with crunchy kataifi pastry
- Choco Play area for children and educational workshops for schools
- Carnival party for children and craft market in the historic center
Prices Carrara Chocolate Festival 2026
Practical information — Carrara Chocolate Festival
Location
Piazza Alberica, historic center of Carrara (MS), Tuscany. Collateral activities take place in the surrounding streets and squares (Piazza Gramsci, via Roma).
Hours
Stalls are generally open from 10:00 AM to 9:00 PM for the duration of the event.
Admission
Access to the festival area is free; you only pay for what you purchase or taste at the stalls. Educational workshops for schools require booking via the organizers' official website.
How to get there
By car: Take the Carrara exit on the A12 motorway, then follow signs for the center. By train: Carrara-Avenza station, connected to the center by local transport. Piazza Alberica is easily reached on foot from the historic center.
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Where does it take place — Carrara Chocolate Festival
Piazza Alberica
Piazza Alberica, 54033 Carrara