On October 4th, Massa celebrates its patron saint with a procession, liturgical services, and a traditional fair in the city center.
On October 4th, Massa, the capital of the Province of Massa-Carrara in Tuscany, celebrates Saint Francis of Assisi, the patron saint of both the city and all of Italy. The festival blends religious devotion with civic and popular traditions: for the people of Massa, it is one of the most significant days of the year, a moment when the community unites around the figure of the 'Poverello' (Poor Man) of Assisi and the customs that have always accompanied him.
The spiritual heart of the day is the Cathedral Basilica of Saint Peter the Apostle and Saint Francis of Assisi in Piazza Duomo, dedicated to the patron saint. This is where solemn liturgical services are held, and it serves as the starting point for the traditional procession of the Patron Saint, which winds through the city streets accompanied by civil and religious authorities and the faithful.
Alongside the religious festivities, the city hosts the grand Saint Francis Fair, one of the most classic and anticipated events in Massa. Over a hundred stalls fill the restricted traffic zone (ZTL) of the historic center, bringing life to Largo Matteotti, Viale Eugenio Chiesa, Piazza Palma, and Piazza Aranci. You can find everything from food specialties and sweets to toys, local crafts, and artisanal products, all in a festive atmosphere that draws families and visitors from across the Apuan territory.
In recent years, the festival has been enriched with side events: a petting farm (featuring calves, sheep, and donkeys) which is a hit with children, a special edition of the farmers' market showcasing local culinary delicacies, creative workshops, and dedicated children's areas. In some years, the event has coincided with the Friendship Festival, welcoming delegations from twin cities, and cultural appointments like the opening of the Teatro Guglielmi season.
The 2026 edition falls in a particularly significant year. October 4, 2026, marks the 8th centenary of the death of Saint Francis (1226-2026) and coincides with the return of October 4th as a national holiday in Italy, reinstated by law starting that year. For Massa, it is an opportunity to renew the deep bond between the city and its patron, following the local theme of "A city and its patron saint."
Between the sounds of the procession, the bustle of the fair, and the scent of typical Tuscan products, the Saint Francis Festival is much more than a religious recurrence: it is the day Massa showcases its identity, blending faith, tradition, and conviviality. An unmissable event for those wanting to discover the authentic soul of this corner of Tuscany, nestled between the Apuan Alps and the Tyrrhenian Sea.
The 2026 edition of the Saint Francis Festival takes place on Sunday, October 4, 2026, in Massa, in a year of strong symbolic value: it marks the 8th centenary of the death of Saint Francis (1226-2026) and October 4th returns to being a national holiday in Italy, reinstated by law starting this year.
The day will follow the traditional structure: liturgical services at the Cathedral Basilica of Saint Peter the Apostle and Saint Francis of Assisi, the procession of the Patron Saint through the city streets, and the fair with stalls in Largo Matteotti, Viale Eugenio Chiesa, Piazza Palma, and Piazza Aranci.
The detailed program for the 2026 edition will be published by the Municipality of Massa and the Diocese in the weeks leading up to October 4th. Based on recent editions, the day includes:
As this is the Franciscan 8th centenary, special initiatives are expected: the final program is currently being published.
Every year on October 4th, the feast day of Saint Francis of Assisi. The fair and side events may extend to the weekend closest to the date.
Historic center of Massa (MS), Tuscany. Religious celebrations at the Cathedral Basilica of Saint Peter the Apostle and Saint Francis of Assisi, in Piazza Duomo. Fair in Largo Matteotti, Viale Eugenio Chiesa, Piazza Palma, and Piazza Aranci (ZTL area).
By train: Massa Centro station, a few minutes' walk from the center. By car: A12 motorway (Massa exit) or A15; the ZTL is active during the fair, so it is recommended to use the parking lots surrounding the center. By plane: Pisa and Florence airports are the closest.
Access to the fair and city celebrations is free.
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Centro storico e Basilica Cattedrale di San Pietro Apostolo e San Francesco d'Assisi
Piazza Duomo 1, 54100 Massa