The great Roero festival dedicated to the peach, featuring concerts, gastronomy, and tradition
In the heart of the Roero, a land of hills, vineyards, and orchards in the Province of Cuneo, the Canale Peach Festival has been the most anticipated summer event for decades. Established in the 1940s to promote the peach, the fruit that made this corner of Piedmont famous, the festival is now one of the longest-running and most beloved events in the entire region.
For over a week, the center of Canale transforms into a large open-air stage. Piazza Italia hosts concerts, shows, and entertainment evenings, while the gardens of Piazza Castello welcome the food and wine area, the true evening meeting point of the festival. The traditional funfair is set up in Piazza Trento e Trieste, while the town streets are filled with markets, stalls, and family-oriented activities.
The program alternates between big names in Italian music, tribute acts, ballroom dancing, DJ sets, and comedy shows, all with free admission. Alongside the evening events, the Festival maintains its link to the rural roots of the area through the celebration of the peach, marching bands, and community moments like the historic 'Serata Leva', which kicks off the festivities every year.
The gastronomic heart of the event is the Ostu der Masche, set up in the gardens of Piazza Castello: here you can taste traditional Piedmontese dishes and numerous peach-based specialties, from savory to sweet. It is a perfect opportunity to discover the products of the Roero, a land of great wines like Arneis and Roero, as well as high-quality fruit.
Between fireworks, themed nights like the 'Notte Rosa', and a program suitable for both adults and children, the Peach Festival is much more than just a food fair: it is how the Municipality of Canale and the entire Roero region celebrate their identity and welcome visitors from all over Piedmont.
La Fiera del Pesco di Canale torna nel 2026 con la sua 83ª edizione, in programma da sabato 25 luglio a domenica 2 agosto. L'apertura ufficiale è affidata, come da tradizione, alla Serata Leva di sabato 25 luglio, con la consegna delle Costituzioni in Piazza Italia.
Per oltre una settimana il centro di Canale ospiterà concerti, serate di intrattenimento, dj set, il luna park in Piazza Trento e Trieste e il punto enogastronomico Ostu der Masche nei giardini di Piazza Castello, con specialità a base di pesca e piatti della tradizione piemontese.
Il programma dettagliato dell'83ª Fiera del Pesco, con il calendario completo di concerti, spettacoli e serate, sarà annunciato dall'Ente Fiera del Pesco nelle settimane precedenti la manifestazione.
Sulla base delle edizioni precedenti, il programma alterna ogni sera concerti gratuiti, tributi musicali, serate liscio, dj set e spettacoli di cabaret in Piazza Italia, accompagnati dal luna park e dal punto enogastronomico Ostu der Masche. La manifestazione si chiude tradizionalmente con uno spettacolo pirotecnico.
Events take place in the center of Canale (CN), between Piazza Italia, the gardens of Piazza Castello, and Piazza Trento e Trieste.
Canale is located in the Roero, about 20 km from Alba and 45 km from Turin. By car, it can be reached via the A33 Asti-Cuneo motorway or the SP29 road. The nearest train station is in Bra.
All musical and entertainment shows are free, and no reservation is required.
Municipality of Canale - tel. +39 0173 979129.
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Piazza Italia
Piazza Italia, 12043 Canale