Benvenuto Roero — Tasting at the Enoteca
Roero Nebbiolo and the region's great red wines available for tasting in Canale
About Benvenuto Roero
Roero wine takes center stage in Canale
Every spring, the Enoteca Regionale del Roero, located in the historic center of Canale (Cuneo province, Piedmont), shines a spotlight on the red wine that bears the name of these hills. Benvenuto Roero — Tasting at the Enoteca is the event that celebrates Roero Nebbiolo and its most noble expressions, from Roero DOCG to Roero Riserva, in a grand walk-around tasting hosted in the halls of Via Roma 57.
A tasting dedicated to Nebbiolo
The formula is simple and direct: a selection of local labels, organized by vintage, to be savored at your own pace. The 2026 edition highlighted new vintages and a special section reserved for Roero Riserva, allowing visitors to grasp the different interpretations of the denomination, the most recent vintages, and the aging periods chosen by the producers. It is a journey that reveals how Nebbiolo, grown on the sandy soils of Roero, expresses finesse, floral aromas, and an elegant drinkability.
Beyond the tasting
Participants can also take advantage of the Enoteca's extensive permanent selection, which brings together wines from over 65 Roero producers, with a special discount on purchases during the event. It is the ideal opportunity to take home a bottle discovered at the tasting table and to engage directly with the people who make these wines.
Roero: between wine and landscape
Canale is the oenological capital of Roero, the hilly area north of the Tanaro river which, together with the Langhe and Monferrato, is a UNESCO World Heritage site. Here, Nebbiolo coexists with the famous Roero Arneis, the region's great white wine celebrated in spring with the sister event Benvenuto Arneis. Visiting the Enoteca Regionale means immersing yourself in a landscape of vineyards, rocky cliffs, and villages, just a few kilometers from Alba and the Langhe.
Who is it for?
- Wine enthusiasts who want to compare vintages and producers from Roero
- Curious travelers and food and wine lovers visiting the Langhe and Roero area
- Members of industry associations (AIS, FISAR, ONAV, Go Wine) with discounted entry
- Anyone looking for an authentic experience in contact with the Piedmontese territory
Benvenuto Roero — edition 2026
For the 2026 edition, Benvenuto Roero doubled in size, becoming a two-day event in the heart of Canale. The absolute star was Roero Nebbiolo, presented as Roero DOCG and Roero Riserva: a selection of labels organized by vintage to compare the different harvests and aging styles of the producers. In particular, the new vintages were highlighted, with a special focus on the most recent interpretations of the denomination.
Alongside the tasting table, visitors were able to discover the Enoteca's permanent selection, featuring wines from over 65 Roero producers, with a 10% discount on purchases during the event.
Programme Benvenuto Roero 2026
Saturday, April 25, 2026
- 11:00 AM - 6:00 PM — Walk-around tasting: sampling of the new Roero DOCG and Roero Riserva vintages, organized by year, at the Enoteca Regionale del Roero (Via Roma 57)
- Free access, during opening hours, to the permanent selection of over 65 Roero producers with a 10% discount on purchases
Sunday, April 26, 2026
- 11:00 AM - 6:00 PM — Walk-around tasting of Roero Nebbiolo, with a special section dedicated to Roero Riserva and the different interpretations of the denomination
The event is organized by the Enoteca Regionale del Roero. Online booking of the tasting ticket was recommended.
Highlights Benvenuto Roero 2026
Prices Benvenuto Roero 2026
Practical information — Benvenuto Roero
Where
Enoteca Regionale del Roero, Via Roma 57, 12043 Canale (CN), Piedmont.
How to get there
By car: from the A33 Asti-Cuneo or A6 Turin-Savona motorways, exit towards Alba and then follow signs for Canale. By train: Alba or Bra stations, connected by local buses to Roero. The nearest airport is Turin-Caselle.
Hours and admission
Two-day event, open continuously from 11:00 AM to 6:00 PM. Admission with tasting ticket: €15 full price, €10 reduced for AIS, FISAR, ONAV, and Go Wine members. 10% discount on wine purchases at the Enoteca during the event.
Tips
We recommend booking your tasting ticket online. Combine your visit with a tour of the Roero villages and the nearby Langhe.
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Where does it take place — Benvenuto Roero
Enoteca Regionale del Roero
Via Roma 57, 12043 Canale