Beer... Eventum — Craft Beer Festival of Apollosa

The craft beer festival at the foot of Mount Taburno

Beer... Eventum is the festival dedicated to craft beer held in Apollosa, a town in the Province of Benevento, in Campania. The event does not take place in a historic town square, but directly in the courtyard of the Cuoremalto Brewery, along the Appian Way at the junction for Apollosa: a choice that is a statement of intent, as the public drinks the beer just meters from the brewhouse where it is produced. The landscape is that of the inland Sannio region, at the foot of Mount Taburno, about ten minutes by car from Benevento.

Sixteen taps and the production of the Cuoremalto Brewery

The heart of the festival is the sixteen taps set up for the occasion, all dedicated to the production by brewer Vincenzo Mascia and brands fermented in the same facility. The brewery, which started as a beer firm in 2016 and became an independent producer in 2020, works with intentionally limited volumes—a few hundred hectoliters per year—and offers a range that spans the great international brewing schools, reinterpreted with local raw materials.

• Bottom-fermented: German Pils, Vienna Lager, XL Pils.
• Hopped: the American Pale Ale awarded as Beer of the Year 2024 and the Double IPA Over The Hop.
• Belgian school: Wheat Saison, Belgian Dubbel, and the tart Dries.
• Dark and experimental: Imperial Chocolate Stout, the smoked beer Speck Italian, and the Flanders red ale Like a Foeder.
• Italian Grape Ale: Colpo di Coda, which combines beer and grape must, a true oenological signature of Sannio.
• Gluten-free beers, always available on tap.

Guided tastings

One of the elements that distinguishes Beer... Eventum from a simple beer festival is the presence, every evening, of guided tastings led by speakers from the Italian brewing world: ninety-minute thematic journeys dedicated each time to high fermentations, sour and wood-aged beers, or bottom fermentations. Places are limited and must be booked in advance: it is the most educational part of the event, designed for those who want to understand what they are drinking rather than just toast.

Live music, food, and conviviality

After the tastings, the courtyard becomes a stage. Past editions have alternated live concerts—from singer-songwriter folk to 1950s and 60s rock'n'roll and rockabilly, to Oktoberfest-style bands—and DJ sets with rock classics and 70s and 80s selections. On the gastronomic front, the festival focuses entirely on local businesses: Apollosa steakhouses, arrosticini, hanging caciocavallo cheese, fried foods, tacos, and artisanal chocolate from Benevento, with the addition of bottled wines and soft drinks. Payments are made via a token system to speed up queues at the taps.

A young but already established event

The first edition dates back to October 2023, with thirteen beers on tap, seminars, and tastings; the second took place in September 2024, and the third from September 19 to 21, 2025, with three days and the now-consolidated Friday-to-Sunday format. In just a few years, Beer... Eventum has carved out a recognizable space in the Campanian brewing calendar, becoming the annual appointment where the brewery opens its doors to the public and presents its new range.

Apollosa and the Sannio to be discovered

The festival is also an opportunity to get to know a corner of Campania less beaten by mass tourism. Apollosa has just over two thousand inhabitants and is located in the municipality of the same name between the Calore valley and the slopes of Mount Taburno, in an area known for the wines of Sannio—Aglianico, Falanghina, Coda di Volpe—and for a rustic cuisine of great character. Those arriving from outside the region can easily combine a visit to the festival with Benevento (Arch of Trajan, Roman Theater, Hortus Conclusus) and the villages of the Telesina valley.