The traditional carnival of Ora with its grand masquerade parade
The Aurer Maschgra is the traditional carnival celebration of the municipality of Ora (known as Auer in German), a picturesque village in the Bassa Atesina region along the Wine Road in the province of Bolzano, in the heart of Trentino-Alto Adige. The local South Tyrolean term Maschgra refers to the act of masking or dressing up, which gives its name to one of the most beloved and well-attended masquerade events south of Bolzano.
The Aurer Maschgra is brought to life by the Carneval Aurora association and its council of fools (the Elferrat), who oversee the organization of the festivities and the parade each year. In the months leading up to the event, the group prepares the floats and selects the themes for the procession, keeping a popular tradition deeply rooted in the village's identity and Tyrolean carnival culture alive.
The event spans several days during the carnival season. On Fat Thursday, the main square of Ora comes alive in the morning with the Frühschoppen, an aperitif accompanied by live music, while the afternoon is dedicated to entertainment and games for children with a themed party. Carnival Sunday is the highlight: following the morning Frühschoppen and children's activities, the grand masquerade parade kicks off in the early afternoon, departing from the train station and marching through the streets of the center to the square.
Each edition of the Aurer Maschgra selects a theme that inspires the floats and costumes. The parade often draws from local history and legends, reinterpreting them with the irony typical of carnival. The event is free to attend and attracts residents and visitors from across the Bassa Atesina, offering an authentic glimpse into the popular traditions of South Tyrol.
The 2026 edition of the Aurer Maschgra was held in Ora/Auer over two days during the carnival period. On Fat Thursday, February 12, 2026, the festivities in the main square began at 10:00 AM with the Frühschoppen, followed in the afternoon, from 2:00 PM, by children's entertainment with a 90s-themed party.
On Carnival Sunday, February 15, 2026, after the morning Frühschoppen and children's activities at 10:00 AM, the grand masquerade parade set off at 1:30 PM from the train station. The theme of the parade was dedicated to the visit of Archduke Maximilian to Ora with the elephant Soliman, a historical episode re-enacted with floats and costumed groups. This was a free event organized by the Carneval Aurora association.
Ora/Auer is located along the Wine Road in Bassa Atesina, in the province of Bolzano. The village is served by the Ora train station on the Brenner line (regional trains) and is easily accessible by car via the A22 Brenner motorway, taking the Ora/Auer exit.
The event and the parade take place outdoors in the main square and are free of charge.
As this is an outdoor winter event, warm clothing is recommended. The town center can become crowded during the parade; arriving by train or parking in areas outside the center is advised.
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Piazza Principale / Hauptplatz