Wochenmarkt Naturns / Naturno Weekly Market

The Saturday market in the heart of Naturno

The Wochenmarkt in Naturns, or Naturno Weekly Market, is a staple of local life. Every Saturday morning, stalls line Piazza Municipio (known in German as Rathausplatz) in the historic center of Naturno, in the province of Bolzano, South Tyrol/Südtirol. The market is a deep-rooted commercial tradition and serves as a weekly meeting point for both locals and the many visitors staying in the sunny Vinschgau Valley.

What to find at the stalls

The market's selection is varied, reflecting the practical and genuine character of South Tyrolean markets. While wandering through the stalls, you will find:

• Leather goods, shoes, and clothing, with options for every season;
• Plants and flowers, especially popular during the spring and summer months;
• Local specialties, such as South Tyrolean speck and mountain cheeses from the Vinschgau Valley;
• Household items and small haberdashery.

The combination of everyday essentials and local gastronomic delights makes the market interesting for those looking for a practical purchase or a genuine souvenir from South Tyrol.

Naturno and the Vinschgau Valley

Located at the entrance to the Vinschgau Valley, the town of Naturno is known for its mild, sunny climate and its strategic position along the road connecting Merano to the valley. The weekly market fits into this context as a moment of daily life and social interaction: after shopping, it is customary to stop at one of the cafes in the center for a coffee or a walk through the town's alleys. The bilingual name—Wochenmarkt in German and Weekly Market in Italian—testifies to the dual cultural soul of this corner of the Trentino-Alto Adige region.

A seasonal tradition

The market runs for most of the year, with a particularly vibrant presence during the tourist season, from spring until the Christmas period. Thanks to free admission and a relaxed atmosphere, the Naturno Wochenmarkt is a recommended stop for anyone visiting the Merano area who wishes to experience a traditional South Tyrolean market.