WMF - We Make Future
The International Fair on Artificial Intelligence, Technology, and Digital Innovation
About WMF
WMF, the Innovation Fair in Bologna
WMF - We Make Future is the largest international fair-festival dedicated to Artificial Intelligence, technology, and digital innovation. Organized by Search On Media Group and conceived by Cosmano Lombardo, the event takes place annually at BolognaFiere, in the heart of Emilia-Romagna's capital, transforming the exhibition center into a global innovation village.
Three Days of AI, Tech, and Business
For three days, WMF brings together companies, startups, researchers, investors, digital marketing professionals, and changemakers from over 90 countries. The program features over 90 stages and more than 1,000 international speakers, with training rooms, keynotes, workshops, and roundtables covering the main market trends.
The core of the event is the AI Global Summit, an international gathering that brings together technology companies, experts, and industry leaders to analyze the evolution of generative AI, advanced automation, and industrial applications, alongside the AI*Fair, a trade show entirely dedicated to Artificial Intelligence.
Exhibitors, Districts, and Business Matching
The exhibition area hosts hundreds of exhibitors distributed across numerous thematic districts, thousands of B2B matching meetings, and dozens of side events dedicated to open innovation and venture capital. There is also space for the World Startup & VC Fest, featuring an international startup competition and networking opportunities between young companies and investors.
Not Just Business: Music and Culture
WMF is not just a technology fair: the event includes the Music Fest with evening concerts, shows, entertainment, and cultural initiatives that liven up Bologna's evenings, making the experience accessible to a broad audience, not just industry professionals.
Bologna, Capital of Innovation
With tens of thousands of visitors, WMF is one of Europe's leading digital innovation events and helps position the Municipality of Bologna and the entire Emilia-Romagna region among the continent's key technology hubs. The choice of BolognaFiere, easily accessible and with ample exhibition space, allows for hosting an event of international scale.
WMF — edition 2026
WMF 2026: The Artificial Intelligence Edition
From June 24 to 26, 2026, the BolognaFiere exhibition center hosts the new edition of WMF - We Make Future. An extensive exhibition area features 14 thematic districts, over 90 stages, and more than 1,000 international speakers.
The common thread is Artificial Intelligence, explored through the AI Global Summit and the AI*Fair, the international trade show entirely dedicated to generative AI, advanced automation, and industrial applications. Alongside these events, the program includes the World Startup & VC Fest, thousands of business matching meetings, dozens of side events on open innovation, the Music Fest with evening concerts, and numerous awards.
Programme WMF 2026
The three days of WMF 2026 unfold across over 90 thematic stages, including premium stages with video recordings, discover stages, open stages, and the mainstage. Key events include:
- AI Global Summit and AI*Fair dedicated to Artificial Intelligence
- World Startup & VC Fest with an international startup competition and investor meetings
- Training sessions on digital marketing, robotics, sustainability, and digital transformation
- Thousands of B2B matching meetings and side events on open innovation
- Music Fest, evening concerts, and award ceremonies
The detailed day-by-day program, with schedules and guests, will be published and updated on the official website.
Highlights WMF 2026
- Over 90 stages and more than 1,000 international speakers
- AI Global Summit and AI*Fair on Artificial Intelligence
- World Startup & VC Fest with startups and investors from around the world
- 14 thematic districts and hundreds of exhibitors
- Music Fest with evening concerts and entertainment
Prices WMF 2026
Practical information — WMF
Getting There
WMF takes place at BolognaFiere, in Piazza della Costituzione 6, within Bologna's exhibition district. The area is served by the Bologna Fiera train stop and several bus lines connecting to the central station and the city center. By car, the recommended exit is Bologna Fiera from the ring road. Bologna Marconi Airport is a few kilometers away.
Tickets
Admission is ticketed, with various ticket types available: the Full Ticket (3 days) grants access to all premium stages, mainstage, concerts, and the exhibition area; Visitor Tickets, Mainstage Tickets, and Fair Tickets for exhibition area access only are also available, along with reduced rates for students under 27 and groups. Prices vary based on the package and purchase date (early bird discounts are available).
Tips
Given the extensive program across over 90 stages, it is advisable to consult the schedule on the official website in advance and plan your business matching meetings through the dedicated platform.
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Where does it take place — WMF
BolognaFiere
Piazza della Costituzione 6, 40128 Bologna