Iconic brands tell how to build a business that lasts over time
The Timeless Festival brings an unusual theme for a cultural event to Sarzana (Province of La Spezia): the ability of companies and brands to stand the test of time while remaining current. For three days, between the Teatro degli Impavidi, the Fortezza Firmafede, and a final day in Portovenere, the city becomes a meeting point for company stories, innovation, and creativity.
The protagonists of the festival are the historic and iconic brands of Made in Italy: Sammontana, the Davines group with Comfort Zone, Galup, Majani 1796, Amaro Montenegro, Coccoina, Baglietto Yachts. Alongside entrepreneurs, creative figures such as street artist Ozmo and perfumer Meo Fusciuni participate, in a dialogue between business, art, and culture.
The program alternates talks with entrepreneurs, creative workshops, perfumery and mixology masterclasses, tasting sessions, and discussions on sustainability (ESG) topics. Organized by Alma Agency, the festival aims to be an opportunity for networking and authentic storytelling about business, in a setting that combines Sarzana's historical heritage with the charm of the Gulf of Poets.
The 2nd edition of the Timeless Festival enlivens Sarzana and Portovenere from June 12 to 14, 2026, taking place in three locations: the Teatro degli Impavidi (June 12), the Fortezza Firmafede (June 13), and Portovenere (June 14). The protagonists are the iconic Made in Italy brands, with talks by entrepreneurs, creative workshops, perfumery and mixology masterclasses, and tasting sessions. Among the guests are street artist Ozmo and perfumer Meo Fusciuni.
By train: Sarzana station on the GenoaโLa SpeziaโPisa line. By car: A12 or A15, Sarzana exit. Events are held at the Teatro degli Impavidi and Fortezza Firmafede; the final day is in Portovenere.
Tickets range from 12 to 250 euros depending on the event. Information and purchase at www.timelessfestival.it.
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Teatro degli Impavidi e Fortezza Firmafede, Sarzana (e Portovenere)
Teatro degli Impavidi, Piazza Garibaldi, 19038 Sarzana