The world's only beachside TEDx, blending design, yachting, and innovation in Versilia
In the town of Forte dei Marmi, located in the province of Lucca and the social heart of the Tuscan Versilia, one of the most original events in the Italian TEDx landscape takes place. TEDx Forte dei Marmi boasts a truly unique feature: it is the only TEDx event in the world held entirely on the beach, set on the stunning overwater terrace of the Augustus Beach Club, with the sea and the Apuan Alps providing a natural backdrop.
Like every event under the TEDx format—the local, independent branch of the famous TED conferences—the Forte dei Marmi edition gathers a selection of speakers on stage to share ideas capable of leaving a mark through short, powerful talks. The common thread here is the dialogue between creativity and design: each edition focuses on sectors of excellence in the region and the country, ranging from yachting and design to hospitality, lifestyle, tourism, and sustainability.
This is not a technical convention: the talks are designed for a curious and diverse audience, finding inspiration in everything from the story of a yacht designer to the reflections of an Olympic champion or a Michelin-starred chef. The result is a day that blends culture, business, and vision in an elegant and intimate atmosphere.
Alongside the conferences, TEDx Forte dei Marmi hosts an exclusive evening Gala, bringing together leaders, entrepreneurs, managers, and brands synonymous with Italian excellence. It is the moment when the event becomes an opportunity for connection and networking, featuring dedicated sessions and a program built around the world of luxury design and yachting.
The initiative has become a highly anticipated fixture in the Forte dei Marmi summer calendar and has gained national recognition, being named a finalist in the 2025 Italian Tourism Awards in the major events category. For Tuscany and Versilia, it represents a new way of showcasing the region: moving beyond beach tourism to highlight culture, ideas, and the capacity for innovation. The setting of the Augustus Beach Club, one of the most iconic beaches in the area, helps make every edition an unforgettable experience.
The 2026 edition of TEDx Forte dei Marmi takes place between July 29 and 30, 2026 at the Augustus Beach Club, maintaining the format that combines conference and Gala. The chosen theme is "Dreams to Design", a concept designed to explore the transition from dream to project, from idea to concrete realization, across diverse sectors united by the pursuit of elegant and sustainable solutions: design, yachting, hospitality, and lifestyle. A day of talks where creativity and method meet in the unique setting of the Versilia beach.
Opening evening dedicated to the Gala and networking, with the Design Valley platform facilitating meetings and one-to-one sessions between entrepreneurs, designers, and leaders of Made in Italy.
A day of talks at the Augustus Beach Club. Confirmed speakers include:
Hosted by TGCOM24 journalist Claudia Vanni and criminologist and journalist Anna Vagli.
TEDx Forte dei Marmi is held at the Augustus Beach Club, on the seafront of Forte dei Marmi (LU), in Versilia.
By car: A12 Genoa-Livorno motorway, take the Versilia exit and follow signs for Forte dei Marmi. By train: Forte dei Marmi-Seravezza-Querceta station on the Tyrrhenian line, just a few minutes from the town center. By plane: Pisa and Florence airports, both well-connected to Versilia.
The event has a limited number of seats. Participation is by invitation request via the official website (in the "Request Invitation" section); we recommend checking procedures and availability in advance at tedxfortedeimarmi.com.
No photos yet. Share yours!
5 photos max, 5 MB per photo (JPG, PNG, WebP)
Help us keep this listing up to date. Every proposal is verified by our team before publication.
No rating yet — be the first!
No comments yet. Be the first!
Share your experience with the community.
Augustus Beach Club