Südtiroler Apfelfest Naturns / Naturno Apple Festival

The Apple Festival in the heart of Val Venosta

The Südtiroler Apfelfest in Naturno, or Apple Festival, is one of the most beloved summer events in the town of Naturno/Naturns, in the province of Bolzano, nestled in the heart of the Val Venosta (Trentino-Alto Adige). Here, the apple is more than just a fruit: it is the symbol of an entire region. The vast apple orchards surrounding the Adige valley floor make South Tyrol one of the most important apple-growing areas in Europe, and Naturno, with its mild and sunny climate, is one of its most representative centers.

A festival organized by young farmers

The event is promoted by the Südtiroler Bauernjugend, the South Tyrolean Young Farmers, specifically the local group from Naturno and Plaus. These young farmers handle every detail of the evening, from setting up the square to preparing the dishes, in a spirit of collaboration typical of mountain farming communities. The festival began as a way to bring together those who work the land and those who live in the town, and over the years, it has become a staple event that unites residents and visitors alike.

What to find in the square

For one evening, the Town Hall Square (Rathausplatz) in the center of Naturno transforms into a large, convivial gathering space. The culinary offerings focus on local specialties and traditional home-cooked food from South Tyrol, accompanied by excellent local wines and, of course, apple-based treats. To make the evening even more enjoyable, there is live music, keeping the crowd entertained until late in a cheerful and informal atmosphere.

A tradition that defies the weather

The Apple Festival takes place regardless of weather conditions: tents and covers in the square ensure the event continues even in the event of rain. It is a free, accessible event designed to bring the community together and introduce tourists vacationing in Val Venosta to the rural soul of this corner of South Tyrol.

Naturno, gateway to the Val Venosta

Located just a few kilometers from Merano, Naturno is one of the most visited towns in the lower Val Venosta, appreciated for its favorable climate, hiking trails, and apple orchards. Participating in the Apple Festival is an authentic way to experience the town off the beaten path and discover the deep bond that connects this land to its iconic fruit.