The Novara stage of the competition scouting young talent for Sanremo Giovani
Sognando l'Ariston is a touring music competition organized by the Monza-based Event Contest, which scouts for new authors, artists, voices, and faces of Italian pop music every year to help them prepare for the Sanremo Giovani selection process. The auditions travel through various cities and shopping centers across Northern Italy. In 2026, the tour stopped in Vicolungo, a small town in the province of Novara, Piedmont, at the renowned Vicolungo The Style Outlets.
The competition is open to young talent aged 16 to 26, who may perform as soloists or in groups. All genres of pop music are welcome: from pop and rock to singer-songwriter styles, with the option to perform either an original song or a cover. Registration is free and takes place via the official portal eventcontest.it, where the full competition rules are also available.
The selection event at Vicolungo The Style Outlets transformed the shopping plazas into an open-air stage for the afternoon. This marked the first time Sognando l'Ariston auditions were held at this outlet in the Novara plains, chosen for its high foot traffic. Visitors were able to watch the performances for free and support the contestants, while the young artists gained the experience of performing before a real audience.
Beyond the competitive aspect, the day was designed as entertainment for everyone, integrated into the outlet's busy calendar of events. Between browsing the shops, visitors enjoyed live music, giving families and curious shoppers a taste of the emerging talent aspiring to conquer one of the most beloved stages in Italian music.
Stages like the one in Vicolungo are the first steps on a path that aims high: those who stand out in these selections can move on to the subsequent phases of the competition, with the ultimate goal of applying for Sanremo Giovani. For Vicolungo and the entire province of Novara, it is an opportunity for visibility and a showcase for the emerging Piedmontese and national music scene.
The selection took place on Saturday, June 14, 2026, from 4:00 PM to 6:30 PM at Vicolungo The Style Outlets, in the province of Novara. For the first time, the Sognando l'Ariston auditions, now in the second edition of the competition organized by Event Contest, stopped at this Piedmontese outlet.
Registered young artists, aged between 16 and 26, performed as soloists or in groups, presenting an original song or a cover. All pop music genres were permitted, from pop to rock and singer-songwriter styles. The outlet's audience was able to attend the performances for free and support the contestants during an afternoon that combined live music and shopping.
The pop, rock, and singer-songwriter performances took place on the stage set up in the plazas of Vicolungo The Style Outlets. The event was open to all outlet visitors.
First time for the Sognando l'Ariston selections at Vicolungo The Style Outlets. Free performances open to the public, featuring young talent competing for a spot in Sanremo Giovani 2026.
Vicolungo The Style Outlets, Piazza Santa Caterina 1, 28060 Vicolungo (NO), Piedmont. The outlet is located about an hour's drive northeast of Milan and a short distance from Novara.
By car: take the Biandrate-Vicolungo exit on the A4 Turin-Milan motorway, just minutes from the outlet, with ample free parking. By train: arrive at Novara station, from where you can reach the outlet by car or via dedicated shuttle services during peak periods.
Access to the performances is free and open to the public. Registration for the competition for young artists is free and done online at eventcontest.it, where the full rules are published.
No photos yet. Share yours!
5 photos max, 5 MB per photo (JPG, PNG, WebP)
Help us keep this listing up to date. Every proposal is verified by our team before publication.
No rating yet — be the first!
No comments yet. Be the first!
Share your experience with the community.
Vicolungo The Style Outlets
Piazza Santa Caterina 1, 28060 Vicolungo