The great Val Senales folk festival featuring Tyrolean music, Alpine traditions, and charity
The Schnolser Summerfest is the most anticipated summer event in Val Senales, the narrow and picturesque Alpine valley that opens up in the municipality of Senales/Schnals, in the Province of Bolzano, in the heart of South Tyrol. The event takes place in Madonna di Senales/Unser Frau, the pilgrimage village at the foot of the great peaks that dominate the valley, set against a backdrop of meadows, forests, and glaciers that frame two intense days of celebration.
The 2026 edition marks the return of the Schnolser Summerfest after a seven-year break: this is the thirteenth edition, organized by the valley's community (Festgemeinschaft Schnals). The festival is rooted in South Tyrolean folk traditions and brings together the entire village, with the participation of youth groups and local associations that manage the hospitality, service, and convivial atmosphere.
The program is a true journey through Alpine folk music, featuring bands, brass ensembles, choirs, and pop-folk groups from South Tyrol, Tyrol, and Bavaria. The stage hosts renowned names from the Volksmusik scene, with brass, accordions, and dance rhythms that keep the audience entertained from the afternoon until late at night. There is no shortage of Schuhplattler dancers and hunting horn players, authentic expressions of local folklore.
Among the most spectacular moments of the event is the concert on the Val Senales glacier: the band performs at high altitude, in front of the Grawand mountain hut/hotel, at over 3,000 meters above sea level, in a unique setting among the peaks. It is an experience that combines music, mountains, and high altitude, easily accessible via the local cable car.
Beyond the music, the Schnolser Summerfest is an opportunity to discover the region: visits are organized to the archeoParc, the archaeological museum dedicated to the context where Ötzi, the Iceman, was found, and to the Campus Transhumanza, dedicated to the ancient practice of transhumance, moving flocks to high-altitude pastures. Food stalls offer the typical flavors of the valley and South Tyrolean cuisine in an atmosphere of an authentic village festival.
The Schnolser Summerfest has always had a strong charitable character. The 2026 edition donates its proceeds to the Peter Pan association – Pediatric Oncology Support South Tyrol (Südtiroler Kinderkrebshilfe), which supports children suffering from cancer and their families. The program also includes a charity hike in the company of guest artists, confirming the spirit of community that has accompanied the festival since its origins.
The thirteenth edition of the Schnolser Summerfest opened its doors on Saturday, July 11, at 4:00 PM with the Hochwilde-Böhmische, the Schuhplattler dancers from Stulles, and hunting horn groups from Val Venosta. The evening continued with the tapping of the first keg alongside Norbert Rier of the Kastelruther Spatzen, followed by the Freddy Pfister Band, singer Melanie Payer, and Die Söhne Tirols, with a dance party lasting until late at night.
On Sunday, July 12, the program began in the morning with a concert by Oberwind, followed by Die jungen Zellberger, the Ansambel Robert Zupan, Vollgas Tirol, and Die jungen Pseirer. The highlight was the solemn entrance and concert by the Original Tiroler Kaiserjägermusik. To complete the day, visits to the archeoParc and the Campus Transhumanza took place, alongside the evocative concert on the Val Senales glacier, at over 3,000 meters in front of the Grawand mountain hut/hotel.
Madonna di Senales/Unser Frau is located in Val Senales, in the municipality of Senales (BZ). By car, it can be reached from Val Venosta by taking the valley road at Naturno; in summer, a bus service operates from Merano and Val Venosta.
Admission is paid, with daily tickets or weekend passes available. Those who purchase a Grawand cable car ticket by noon on Sunday are entitled to free entry to the festival. Prices and updated information are available on the official website.
Layered clothing is recommended: the mountain climate, and especially the altitude of the glacier, can be chilly even in mid-summer. For the glacier concert, you must purchase a cable car ticket.
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Madonna di Senales/Unser Frau
Unser Frau 67, 39020 Senales/Schnals