Roma International Estetica
The premier beauty, wellness, and aesthetic medicine trade show at Fiera di Roma
About Roma International Estetica
The Capital's beauty trade show
Roma International Estetica is the benchmark event in Central and Southern Italy for the world of beauty, wellness, and personal care. Every year, in early February, the Fiera di Roma, located in the Ponte Galeria district (Portuense area) of Rome, transforms for three days into a crossroads for beauty professionals: beauticians, makeup artists, nail technicians, hair stylists, barbers, aesthetic doctors, distributors, and spa owners from all over Italy and abroad.
Organized by Fiera Roma, the event combines a large commercial exhibition with a rich professional development program: over 100 exhibitors present products, equipment, and treatments across approximately 20,000 square meters, welcoming more than 30,000 visitors each edition.
Thematic areas
The exhibition layout is organized into specialized areas covering the entire beauty supply chain:
- RIE Academy — the multidisciplinary training area featuring courses, technical demonstrations, and masterclasses;
- RIEHello — a space dedicated to scientific training and dialogue between aesthetic medicine, clinical nutrition, and regenerative approaches;
- RIEOlos — the area for physical and mental well-being and holistic disciplines;
- Piazza della Bellezza — the heart of makeup and trends;
- zones dedicated to Nail, advanced aesthetics, and Hair & Barber, featuring top brands and masters from each sector.
Competitions and shows
Alongside the exhibition, the calendar features competitions, fashion shows, and live performances. Among the most anticipated events are the International Nail Cup, the international competition dedicated to nail art, and the International Barber Convention, featuring the Barber Battle & Show Stage, seminars, and the "The Most Beautiful Haircut and Beard" challenge. There are also collective fashion shows, makeup masterclasses, and training sessions offering ECM credits for healthcare professionals.
A professional event in the heart of Rome
More than just a trade fair, Roma International Estetica is designed as a comprehensive journey that guides the visitor from product displays to certified training, scientific talks, and experiential labs. Its international scope, the presence of major industry brands, and its location in the Lazio Region—easily accessible from all over Central and Southern Italy—make it a strategic meeting point for the entire beauty and wellness sector.
Roma International Estetica — edition 2026
Roma International Estetica 2026
The eighteenth edition, hosted at the Fiera di Roma from February 7 to 9, 2026, confirmed the event as a benchmark in Central and Southern Italy for beauty and wellness. The program featured offerings in the RIE Academy, RIEHello (scientific training and aesthetic medicine), RIEOlos (holistic wellness), Piazza della Bellezza, and the Nail and Hair & Barber zones, with over 100 exhibitors.
Events on the calendar included: Saturday, February 7, the live photo shoot for the 2027 ADV campaign; Sunday, February 8, the "Eclectic Style: the power of color" collective fashion show and the International Nail Cup competitions; Monday, February 9, the colorful makeup masterclass. The International Barber Convention was also present with battles and shows dedicated to hair and beard styling.
Programme Roma International Estetica 2026
Three-day program at Fiera di Roma:
- Saturday, February 7 — opening, registration from 8:30 AM, and official inauguration in the morning; 12:00 PM live photo shoot for the 2027 ADV campaign; Face Place Make Up Academy masterclass.
- Sunday, February 8 — International Nail Cup competitions; 5:30 PM "Eclectic Style: the power of color" collective fashion show; makeup demonstrations.
- Monday, February 9 — 12:30 PM colorful makeup masterclass for vocational school students.
Throughout the event: commercial exhibition, scientific talks in the RIEHello and RIEOlos areas, seminars and battles of the International Barber Convention (Barber Battle & Show Stage), workshops, and ECM credits.
Highlights Roma International Estetica 2026
- 18th edition, over 100 exhibitors across 20,000 sqm
- International Nail Cup — international nail art competition
- International Barber Convention — Barber Battle & Show Stage
- "Eclectic Style: the power of color" fashion show
- RIE Academy, RIEHello, RIEOlos, and Piazza della Bellezza areas
- Scientific talks on aesthetic medicine and ECM credits
Prices Roma International Estetica 2026
Practical information — Roma International Estetica
How to get there
The Fiera di Roma is located at Via Portuense 1645-1647, in the Ponte Galeria (Portuense) district, Rome. By train, it is accessible via the FL1 railway line ("Fiera di Roma" stop). By car, take exit 30 from the Grande Raccordo Anulare (GRA) or from the Rome-Fiumicino motorway; ample parking is available on-site. Rome Fiumicino Airport is just a few kilometers away.
Admission and hours
The event takes place over three days. Admission is free for industry professionals upon registration; for the general public, tickets are available, with reduced rates for students. Tickets can be purchased via Vivaticket. Registration opens in the morning, with the official inauguration in the late morning.
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Where does it take place — Roma International Estetica
Fiera di Roma
Via Portuense 1645-1647, 00148 Roma