Campagna Amica Market at SerraMadre (Casalpalocco)

A farmers' market inside a greenhouse

The Campagna Amica Market at SerraMadre is one of the most distinctive weekly events in the southern quadrant of Rome. It is held in Casalpalocco, in the 10th Municipality, at 320 Via di Macchia Palocco, inside SerraMadre: a greenhouse dedicated to zero-kilometer agriculture, where vegetables and plants are grown and where farmers' stalls open to the public every week. This is not your usual grocery run: here, the greenery of the greenhouse and the colors of seasonal produce frame a market designed for the local community.

The Campagna Amica short supply chain

The market is part of the Campagna Amica network, a circuit of farmers' markets promoted by Coldiretti through its foundation. The formula is simple and transparent: farmers sell directly to customers without intermediaries, and products arrive from the Lazio countryside along a short, traceable supply chain. To be part of the network, companies associated with Coldiretti must adhere to strict regulations that guarantee origin, seasonality, and zero-kilometer provenance.

What you will find at the stalls

Visitors to the market will find genuine produce from the Roman and Lazio traditions:

• Seasonal fruit and vegetables, harvested at peak ripeness and sold at zero kilometers;
• Plants and vegetables grown directly in the SerraMadre greenhouse;
• Products from the Lazio countryside brought by producers from the Campagna Amica network;
• The opportunity to meet the growers and learn about their methods and the seasons.

A neighborhood staple

Casalpalocco and the nearby area of Macchia Palocco are residential zones nestled in greenery between Rome and the Ostia coast. For the residents of the 10th Municipality, SerraMadre has become a landmark: a place to shop at a leisurely pace on Saturday mornings, bring children to discover how vegetables grow, and rediscover the authentic taste of the countryside just steps from home. The market is part of the wider network of Campagna Amica markets in Rome, which includes historic locations such as Circo Massimo, Tiburtino, EUR, and Ostia.

When to visit

The market is open every Saturday from 9:00 AM to 1:00 PM. Admission is free and no reservation is required: just bring your shopping bag and let the season guide you.