Fix Time Rome

An independent watchmaking fair in the heart of the EUR district

Fix Time Rome is the second edition of the FIX TIME format, the event dedicated to independent watchmaking that, following its 2026 debut, arrives in the Capital. The appointment is set for Saturday, November 21 and Sunday, November 22, 2026, at the Salone delle Colonne in Piazza Guglielmo Marconi, in the EUR district of Rome—one of the most iconic exhibition spaces in the metropolitan city of Rome, in the Lazio region. Admission is free, with doors opening at 9:30 AM and the event running from 10:00 AM to 6:00 PM on both days.

Over thirty international brands

The heart of the fair is a selection of over 30 international independent watchmaking brands gathered under one roof. This is not just a display behind glass: the formula chosen by the organizers is one of direct contact, where every timepiece can be observed, tried on the wrist, and, if desired, purchased on-site. This approach has already won over a younger audience and makes the visit much more engaging than a traditional exhibition.

• Independent micromechanics and exclusive creations
• Product previews presented directly by the brands
• Direct sales to the public during the two days
• Meetings with creators, designers, and master watchmakers

Talks, discussions, and the culture of time

Alongside the stands, the program includes live talks and panels with key figures from digital watchmaking media: discussions cover trends, the market, and collecting, using intentionally accessible language. This is the hallmark of the format, born from the idea that the watchmaking world is changing its audience and therefore needs new, more informal, and direct spaces compared to traditional industry trade shows.

For those approaching this world for the first time, the two days in Rome are a precious opportunity: you can ask for explanations about movements, understand why an automatic caliber costs what it does, and hear the story of the models on display directly from those who designed them. For seasoned collectors, the draw is the chance to discover independent entities that rarely have physical distribution in Italy.

The EUR district as a backdrop

The choice of the Salone delle Colonne is no coincidence. The EUR is the rationalist district of Rome designed in the 1930s, now a business hub and home to some of the city's largest conference spaces. The monumental colonnade of the hall creates an interesting contrast with the small scale of the exhibited objects, and the location allows for easy access to the event both by subway and by car, with free parking available for visitors.

An event for all ages

Fix Time Rome is an event open to all ages, without entry price barriers and without the formality that characterizes trade-only shows. It is a fair designed as a place for exchange between brands, content creators, and enthusiasts, where informal networking counts as much as the exhibition itself. Those visiting Rome on the weekend of November 21 and 22, 2026, can easily combine the visit with exploring the EUR district, including the Palazzo della Civiltà Italiana, the lake, and the local museums.