EVOOTRENDS

A Roman event entirely dedicated to extra virgin olive oil

EVOOTRENDS is the event that, every year at the end of November, transforms Rome into the Italian capital of extra virgin olive oil. Born from the collaboration between Fiera Roma and Unaprol (the Italian olive consortium), along with the Fondazione Evooschool and Coldiretti Lazio, the festival caters to both industry professionals and curious consumers. The support of the Lazio Region and the Rome Chamber of Commerce confirms the institutional and territorial significance of the initiative, which is part of the calendar of celebrations for the UNESCO World Olive Day.

What to expect at EVOOTRENDS

The heart of the event is a selection of excellent producers from across the peninsula: from the hills of the Maremma to the Sabina, from the Castelli Romani to the Agro Pontino, and including DOP and IGP oils from the southern regions. Visitors can taste, compare, and purchase directly from the mills, guided by professional tasters who help identify fruitiness, bitterness, and pungency—the three parameters that define a high-quality extra virgin oil.

• Guided tastings and sensory journeys through different cultivars and territories
• Talks and round tables on international markets, olive growing innovation, and oleotourism
• Workshops and training sessions curated by the Fondazione Evooschool
• Show cooking and pairings between extra virgin olive oil and Italian cuisine
• Direct sales of products from the participating mills

Olive oil and health: the scientific focus

In recent years, EVOOTRENDS has placed great emphasis on the relationship between extra virgin olive oil and well-being. Doctors, nutritionists, and researchers guide visitors in reading labels and choosing the most suitable oil for different life stages, explaining the role of polyphenols and bioactive molecules. The 2025 edition presented research on the protective effects of extra virgin olive oil on brain health, a theme that guided the entire schedule of conferences.

A signature product for Lazio

Olive growing is a historic component of the Lazio agricultural landscape: the Sabina boasts one of the oldest Italian DOPs, the Castelli Romani and the Tuscia preserve centuries-old olive groves, and the Province of Rome hosts mills that combine traditional farming with cold-extraction technologies. EVOOTRENDS highlights this heritage within a national context, addressing the most current industry topics: climate change, soil regeneration, generational turnover in farms, and the tourism potential of olive landscapes.

Event venues

The festival has been held in various locations over the years. Recent editions took place in the setting of the Mercato di Campagna Amica del Circo Massimo, in the archaeological heart of the city, while the 2026 edition is scheduled at the exhibition spaces of the Fiera di Roma, in the Ponte Galeria area. In both cases, the formula remains the same: a producers' market accompanied by a dense program of cultural and educational events.

Who it is for

EVOOTRENDS is designed for a broad audience: restaurateurs, buyers, and industry technicians find an opportunity for professional development, while families and enthusiasts can approach the world of extra virgin olive oil in a simple and practical way. It is also an ideal occasion for those visiting Rome in late autumn who are looking for an authentic food and wine event, away from the most beaten tourist paths.