Merenda Sinora with Live Music – Golosaria Monferrato

The Merenda Sinora of Villamiroglio

In the heart of the Monferrato hills, the small village of Villamiroglio in the Province of Alessandria (Piedmont) welcomes visitors with the Merenda Sinora with live music, an evening event held in Piazza San Vito as part of the Golosaria Monferrato festival. This snack-style feast is organized by the Villamiroglio Pro Loco, an association that has been the lifeblood of the village for over half a century, preserving its rich culinary traditions.

What is a "merenda sinora"?

The merenda sinora is a classic Piedmontese custom: a late-afternoon snack that stretches long enough to replace dinner, consisting of cured meats, cheeses, local specialties, and regional wines shared around a table. In Villamiroglio, this rustic tradition comes alive in the town square, offering an informal and family-friendly atmosphere where live music creates the perfect village festival vibe.

Part of Golosaria Monferrato

The event is a highlight of Golosaria Monferrato, the festival created by Paolo Massobrio and curated by Il Golosario, which brings dozens of towns across the provinces of Alessandria and Asti to life during the third weekend of May. Villamiroglio is a key stop on the Monferrato itinerary for those looking to explore local villages, wineries, and cuisine: the Saturday evening Merenda Sinora opens the local program, serving as a prelude to the Fësta d'la Fricia, the Sunday lunch featuring the legendary Piedmontese mixed fry.

A village to discover

Villamiroglio is a small town in the upper Casale Monferrato area, nestled among vineyards, woods, and rolling hills. Attending the Merenda Sinora is the perfect way to combine fine dining with landscape exploration: enjoy a walk through the hills, a stop at nearby wineries, and a delightful evening under the stars in Monferrato, a UNESCO World Heritage site.

Why attend?

• The Piedmontese merenda featuring cured meats, cheeses, and local Monferrato products.
• Live music in Piazza San Vito for a convivial evening.
• Part of the renowned Golosaria Monferrato circuit.
• The warm welcome of the Villamiroglio Pro Loco, the heart of the festival.