May Day Spring Fair
The grand May 1st fair in Luserna San Giovanni, featuring market stalls, flowers, tractors, and local tradition
About May Day Fair
A spring tradition in the heart of the Pellice Valley
May 1st in Luserna San Giovanni, a town in the Pellice Valley in the Province of Turin, has always been synonymous with a village festival and a grand open-air market. The May Day Spring Fair is one of the most cherished events on the local calendar: a full day when the town center fills with stalls, scents, colors, and voices, welcoming thousands of visitors from across the valley and the Pinerolo area.
With approximately 250 exhibitors, the fair combines commercial appeal with the most genuine aspects of Piedmontese rural tradition, creating a balance that makes it much more than just a market.
Fair areas
The exhibition spaces are spread across several parts of the town, each with its own identity:
- Sports facility area (Via Airali): The commercial heart of the event, featuring stalls for food, clothing, and general goods.
- Piazza Partigiani: Pedestrianized for the occasion, it hosts the floral and nursery section, curated by the Pro Loco, with flowers, plants, and gardening supplies that herald the arrival of the warm season.
- Town center streets and squares: Space for food and wine products, street food, and local association stands.
The Tractor Rally
Among the most popular attractions in recent years is the Tractor Rally, organized by the "Fiera dei Santi" Breeders' Association. About fifty agricultural vehicles, ranging from vintage to modern, parade along the Panoramica road connecting the various exhibition areas, complete with special awards for the oldest tractor, the newest, and the youngest and oldest drivers.
Animals, flowers, and fun for everyone
The fair has a soul deeply rooted in the countryside: in recent editions, the covered market has hosted small farm and companion animals, while children have been able to experience their first pony ride thanks to local equestrian clubs. To complete the day, there are flower and plant stalls and a rich selection of street food for every taste.
A community celebration
The success of the May Day Spring Fair is the result of the joint efforts of the Municipality of Luserna San Giovanni, the Pro Loco, the Breeders' Association, and the invaluable support of the Alpini Group, AIB, and Civil Protection. It is a day when the Pellice Valley community comes together, blending commerce, tradition, and the joy of being outdoors.
May Day Fair — edition 2026
The 2026 May Day Spring Fair was held on Friday, May 1st, in Luserna San Giovanni, from 8 AM to 7 PM with free admission. Approximately 250 exhibitors enlivened the sports facility area on Via Airali (commercial section, managed with the Local Police) and Piazza Partigiani, which was pedestrianized and dedicated to floral and nursery exhibitors curated by the Pro Loco.
The highlight was the second edition of the Tractor Rally, organized by the "Fiera dei Santi" Breeders' Association: meeting at 9 AM in the Bersaglio area for registration (5 euro fee) and the start of the parade at 10 AM. The route passed through the Panoramica road, the Re Carlo Alberto Refuge, and the square of the Waldensian temple of San Giovanni, with a stop for an aperitif, before returning around 12:30 PM. Five special prizes were awarded: to the oldest and youngest tractor driver, to the one who arrived from furthest away, and to the most recent and most historic vehicle.
Programme May Day Fair 2026
Friday, May 1st, 2026 — from 8:00 AM to 7:00 PM
- 8:00 AM–7:00 PM — Fair with about 250 exhibitors (food, clothing, general goods) in the sports facility area on Via Airali
- Piazza Partigiani (pedestrianized) — floral and nursery exhibitors: flowers, plants, and gardening supplies, curated by the Pro Loco
- Food and wine stands, street food, and local association stalls
Tractor Rally (2nd edition) — "Fiera dei Santi" Breeders' Association
- 9:00 AM — Meeting and registration (5 euro fee) in the Bersaglio area
- 10:00 AM — Parade start along the Panoramica road
- Passing by the Re Carlo Alberto Refuge and the square of the Waldensian temple of San Giovanni, with a stop for an aperitif
- Around 12:30 PM — Return to the Bersaglio
- Special prizes: oldest driver, youngest driver, furthest traveled, most recent vehicle, most historic vehicle
Highlights May Day Fair 2026
Prices May Day Fair 2026
Practical information — May Day Fair
When
Every year on May 1st, from 8:00 AM to 7:00 PM. Free admission.
Where
Luserna San Giovanni (TO), Pellice Valley. The main areas are the sports facilities on Via Airali and Piazza Partigiani; stalls and stands extend along the streets of the town center.
How to get there
By car from Pinerolo along the SP161; ample parking is available at the train station square, accessible from Via Trieste, and in areas adjacent to the fair. By train to the Luserna San Giovanni station.
Tips
Arrive in the morning to enjoy the market at a leisurely pace and avoid peak-hour traffic. Wear comfortable shoes: the fair route winds through several areas of the town.
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Where does it take place — May Day Fair
Area impianti sportivi di Via Airali e Piazza Partigiani
Via Airali, 10062 Luserna San Giovanni