Frühschoppen of the Vespa Club Margreid

The Frühschoppen of the Vespa Club Margreid

The Frühschoppen des Vespa Club Margreid is the most anticipated annual event for the local Vespa enthusiast club, attracting collectors, curious visitors, and families to the center of Magrè sulla strada del vino (known in German as Margreid an der Weinstraße) every year. The event traditionally takes place on Pentecost (Pfingsten), when the South Tyrolean spring is in full bloom and the village, nestled among the vineyards of the Bassa Atesina, provides the backdrop for a popular festival with an unmistakably South Tyrolean flair.

A club born from a passion for the Vespa

The Vespa Club Margreid was founded in 2006 and today brings together about forty members who collectively maintain a collection of approximately 250 Vespa models, ranging from historic to modern. Throughout the year, the club organizes spring rallies, engine power tests, summer excursions covering over a thousand kilometers, and day trips, but the Pentecost Frühschoppen remains the highlight of the season and the club's calling card to the entire community.

What to expect during the day

The festival transforms the heart of the village into an open-air gathering accessible to everyone. The typical program includes:

• a large exhibition of vintage Vespas, featuring models restored with meticulous attention to detail;
• live music with bands and DJs providing entertainment throughout the day;
• a food stand serving dishes and specialties from South Tyrolean cuisine, along with drinks;
• games and entertainment for children, making the event suitable for the whole family;
• a spare parts market dedicated to enthusiasts and collectors looking for original components.

Magrè and the Wine Road

Located in the province of Bolzano, in the Trentino-Alto Adige region, the municipality of Magrè sulla strada del vino is one of the most charming villages along the famous Südtiroler Weinstraße. This bilingual territory, where Italian and German cultures coexist, is renowned for its wines and the landscape of vineyards that gently descend toward the Adige Valley. Participating in the Frühschoppen means not only admiring the Vespas but also discovering the hospitality and convivial traditions of this corner of the Bassa Atesina.