The sweet icon of the Monti Picentini celebrated in the historic center of Acerno
Every summer, in the heart of the Monti Picentini, the municipality of Acerno (Salerno province, Campania) dedicates an entire weekend to the fragolata, the artisanal dessert that has been the town's hallmark since the 1980s. The Fragolata Festival was born from this very idea: to bring a preparation passed down through generations in Acerno out of homes and workshops, making it the centerpiece of two days of tastings, meetings, and walks in the countryside.
The village, home to just over two thousand inhabitants at an altitude of 727 meters in the Tusciano river valley, transforms for the occasion into a continuous path: food stalls occupy the streets and squares of the historic center, in the shadow of the Baroque co-cathedral of San Donato, and visitors move freely from one tasting to the next until midnight.
The Acerno fragolata is listed among the traditional agri-food products of the Campania Region. It appears as a dark mahogany-red liquid, dense and highly fragrant, in which whole wild strawberries remain suspended. There are only four ingredients:
The mixture macerates for twenty-four hours at a temperature not exceeding 10 ยฐC, then it is portioned and frozen: it is this freezing process that, upon thawing, releases the full aroma and taste of the strawberries into the product. Tradition dictates that the fragolata be served in Vietri ceramic cups, accompanied by whipped cream. Documented production dates back to 1981, but the gathering of wild strawberries in the Acerno woods is a much older custom, linked to the town's mountain economy.
The heart of the event remains the tasting of the fragolata, served at stalls set up along the town's streets alongside dishes of local Acerno cuisine. Alongside the stalls, there are cooking shows dedicated to strawberry preparation and a thematic conference on the agri-food sector: a sign of a festival that is not limited to conviviality, but also aims to highlight mountain agriculture and the promotion of local products.
In recent editions, the program has been enriched with street performers, flag-wavers, live music, and entertainment for children, starting on Saturday afternoon and resuming on Sunday morning, until the midnight closing.
Acerno is known as the "city of a hundred waters" due to the abundance of springs, streams, and waterfalls that cross its territory, which is part of the Monti Picentini Regional Park. During the festival, guided hikes are offered to discover the beech, chestnut, and maple woods: a way to understand where the product tasted in the square really comes from, as these strawberries are not grown in greenhouses but in the undergrowth.
The Fragolata Festival is traditionally held in mid-July, over a Saturday and Sunday weekend. In 2026, the ninth edition took place on July 18 and 19; in 2025, the event was held on July 19 and 20. Those who want to stay updated on the following year's dates can follow the event's social media channels and the communications of the Municipality of Acerno.
For 2026, the Fragolata Festival returned to Acerno on the weekend of July 18 and 19 for its ninth edition. The event started on Saturday at 4:00 PM and continued on Sunday from 10:00 AM, closing at midnight on both days: two full days, explicitly designed to promote local agricultural production and the local economic fabric.
The focus remained on the tasting of the traditional fragolata, distributed at food stalls set up along the town's streets alongside typical Acerno dishes. Accompanying the culinary offerings were cooking shows dedicated to strawberry preparation, while in-depth discussion was provided by a thematic conference on the agri-food sector. The program also included guided hikes to discover the natural territory of the "city of a hundred waters," among the woods and springs of the Monti Picentini Regional Park.
Compared to a traditional food festival, the 2026 edition confirmed the dual nature of the Acerno festival: on one hand, the conviviality of the stalls in the historic center, and on the other, the desire to tell the story of a supply chainโthat of the wild strawberries harvested in the woods of the Municipality of Acerno, in the province of Salerno. A model that, in a village of just over two thousand inhabitants in the Monti Picentini, manages to attract visitors from all over Campania.
The detailed schedule of individual events (cooking shows, conference, hikes) was released by the organizers on the event's social media channels.
Acerno is easily reached by car: the town is connected by the provincial roads SP 11 and SP 29, which link it on one side to Giffoni Valle Piana and the Piana del Sele, and on the other to the upper Sele valley and Irpinia. From Salerno and the coast, you drive up through the Tusciano valley; the route is scenic but winding, so it is advisable to allow a few extra minutes. During the event, it is preferable to leave the car at the edge of the historic center, where the stalls are concentrated, and continue on foot.
There is no train station in Acerno: the reference hubs are Salerno and Battipaglia, from which you can continue by car or bus. The nearest airport is Salerno-Costa d'Amalfi (Pontecagnano); alternatively, Naples-Capodichino.
In recent editions, the festival has opened on Saturday at 4:00 PM and Sunday at 10:00 AM, closing at midnight on both days. Admission to the event is free; tastings and dishes at the food stalls are paid.
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Centro storico di Acerno