Fair of the SS. Crucifix
Edition 2026 Gastronomy Local produce Heritage

Fair of the SS. Crucifix

The traditional fair on the first Sunday of June in the village of Apecchio

Apecchio — Pesaro e Urbino (041)
Dates 07 Jun — 07 Jun 2026
Location Apecchio (041)
Prices Free
Status Confirmed

About Fair of the Crucifix

Every first Sunday of June, the village of Apecchio, in the mountainous hinterland of the Province of Pesaro and Urbino, renews its Fair of the SS. Crucifix. A day of market and celebration that enlivens the streets of the lower town, linked to the popular devotion to the famous wooden Crucifix venerated in the Sanctuary of Piazza San Martino. Among stalls of typical products, crafts, flowers, and plants, the fair has been one of the most heartfelt events for the Apecchio community and the entire upper Metauro valley for generations.

A Tradition on the First Sunday of June

The Fair of the SS. Crucifix is held in Apecchio, a small mountain municipality in the Province of Pesaro and Urbino in the Marche region, every year on the first Sunday of June. The event takes place along the streets of the so-called "lower town": Via Isidoro Pazzaglia, Via Borgo Mazzini, and Via dei Giardini, which transform into a long route of stalls and stands for an entire day.

Devotion to the Crucifix

The fair originates from and takes its name from the deep popular devotion to the Most Holy Crucifix of Apecchio, preserved in the Sanctuary of Piazza San Martino (the ancient Pieve di San Martino, whose origins date back to before the year 1000). According to tradition, during the violent earthquake of 1781, with its epicenter on Monte Nerone, the 18th-century image of the wooden Crucifix raised its head towards the sky invoking divine protection: the town suffered significantly fewer damages and victims compared to neighboring communities. In memory of that event, every June 3rd, the community celebrates the religious feast of the SS. Crucifix, while the market fair is held the following Sunday (the first of the month).

What to Find at the Fair

The Fair of the SS. Crucifix is above all a large, traditional market fair with free admission, offering a popular and family-friendly atmosphere. Along the streets of the center, you will find:

  • stalls of food products and local gastronomic specialties;
  • exhibitors of crafts and objects;
  • nurseries with plants and flowers, highly sought after this season;
  • stalls of clothing, household goods, and various merchandise.

Apecchio and the Upper Marche

Nestled between Monte Nerone and Monte Petrano, Apecchio is one of the gateways to the Upper Marche Apennines, also known as the "land of truffles and beer." The Fair of the SS. Crucifix represents one of the first major events of the Apecchio summer season and an ideal opportunity to discover the village, its Sanctuary, and the surrounding nature. A simple and genuine event, capable of attracting visitors from the municipalities of the upper Metauro valley and the Pesaro hinterland.

Fair of the Crucifix — edition 2026

The 2026 edition of the Fair of the SS. Crucifix will be held on Sunday, June 7, the first Sunday of the month, in the streets of the lower town of Apecchio. A day of traditional market with free admission, featuring stalls of typical products, crafts, plants, and flowers. The fair follows the religious celebrations of the SS. Crucifix, which culminated on June 3rd with Holy Mass and the administration of Confirmations in the Sanctuary of Piazza San Martino.

On Sunday, June 7, 2026, the traditional Fair of the SS. Crucifix returns to Apecchio (PU), a regular fixture on the first Sunday of June. For the entire day, the streets of the lower town—Via Isidoro Pazzaglia, Via Borgo Mazzini, and Via dei Giardini—will host the market fair with exhibitors of food products, crafts, plants, flowers, and various merchandise.

The fair follows the religious feast of the SS. Crucifix: on June 3rd, in the Sanctuary of the SS. Crucifix, Holy Mass was celebrated with the administration of Confirmations presided over by Bishop Mons. Andreozzi, preceded by a three-day preparation from May 31st to June 2nd. Admission to the fair is free.

Programme Fair of the Crucifix 2026

Sunday, June 7, 2026, from morning to evening: market fair along Via Isidoro Pazzaglia, Via Borgo Mazzini, and Via dei Giardini, with stalls of typical products, gastronomy, crafts, plant and flower nurseries, clothing, and household goods.

Related religious celebrations (Sanctuary of the SS. Crucifix): three-day preparation May 31 - June 2; June 3 Holy Mass with Confirmations presided over by Bishop Mons. Andreozzi.

Highlights Fair of the Crucifix 2026

  • Traditional market fair in the historic center of Apecchio
  • Typical products and gastronomy from the upper Metauro valley
  • Plant and flower nurseries, crafts, and objects
  • Devotion to the famous wooden Crucifix in the Sanctuary of Piazza San Martino
  • Free admission

Prices Fair of the Crucifix 2026

Free admission.

Practical information — Fair of the Crucifix

When

The first Sunday of June, with market hours typically from 8:00 AM to 8:00 PM.

Where

Historic center of Apecchio (PU), in the streets of the lower town: Via Isidoro Pazzaglia, Via Borgo Mazzini, Via dei Giardini.

How to get there

By car: Apecchio can be reached from the SS3 Flaminia (exit for the Metauro Valley) or from the E45, located midway between Urbino and the upper Tiber valley. By train: the nearest useful station is Fano or Pesaro, on the Adriatic line, from which you can continue by car or bus connections towards the hinterland.

Information

Tourist Office / IAT of Apecchio, Piazza San Martino. Tel. +39 0722 99279.

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Where does it take place — Fair of the Crucifix

Centro storico (paese basso): Via Isidoro Pazzaglia, Via Borgo Mazzini, Via dei Giardini

Contact Fair of the Crucifix

Tel
+39 0722 99279

Fair of the Crucifix in brief

Gastronomy Local produce Heritage Folk traditions Folklore Crafts Outdoor Free Pesaro e Urbino

History of Fair of the Crucifix