The national Christmas fair in the medieval village of Sant'Agata Feltria
In the festive days leading up to Christmas, the medieval village of Sant'Agata Feltria, in the province of Rimini (Emilia-Romagna), dresses up for the holidays and brings Il Paese del Natale to life, the national fair that annually draws thousands of curious visitors from all over Italy. Nestled among the hills of Valmarecchia, at the foot of Rocca Fregoso commissioned by Francesco di Giorgio Martini, the village transforms into an authentic Christmas village where the cobblestone streets, squares, and historic buildings provide a natural backdrop for one of central Italy's most beloved winter events.
Along the streets of the historic center, a large market unfolds with dozens of exhibitors: gift ideas, artistic craft objects, tasteful decorations and ornaments, all enveloped in an atmosphere rich in charm and ancient traditions. Accompanying the stroll are the ever-present bagpipers and Christmas bands, filling the alleys with the typical melodies of the holidays.
The heart of the event is the Santa Claus House, set up in the market square next to the Elves' workshop. Here, children can drop their letters into the red mailbox, entrusting them to Natalino, the Elves' postman, and breathe in the aroma of Natalina's hot chocolate. Around it, other themed houses dedicated to the world of Christmas come to life, with workshops for the little ones and themed projections.
Among the most evocative attractions is the route of the artistic nativity scenes, handcrafted and displayed along the oldest street in the village and near Rocca Fregoso. The exhibition route "A Riveder le Stelle" features masterfully crafted dioramas that enchant both adults and children, confirming the village's dedication to the nativity tradition.
The gastronomic aspect is not forgotten: the village restaurants offer "I Piatti dell'Avvento" (Advent Dishes), menus inspired by the territory's ancient Christmas customs, while stands along the streets offer typical products and local specialties. For those wishing to eat sheltered from the cold, there is also "La Mangiatoia" (The Manger), a covered and heated pavilion serving Christmas cuisine.
With its long tradition, Il Paese del Natale in Sant'Agata Feltria is now a classic of the Emilia-Romagna winter: a perfect destination for a family outing, filled with magic, scents, music, and the enchantment of a village that seems straight out of a fairy tale. Admission to the event is free.
The 2026 edition of Il Paese del Natale in Sant'Agata Feltria is scheduled for December 6, 7, 8, 13, and 20, 2026, with dates officially confirmed by the Pro Loco. The medieval village of Valmarecchia, in the province of Rimini, will once again transform into a Christmas village with artisan markets, a nativity scene route, themed houses, and Advent dishes served in the town's restaurants. Santa Claus House will be open from 10:00 AM to 6:00 PM on all opening days, allowing children to post their letters. Admission to the event is free.
The detailed program for the 2026 edition is still under development: the Pro Loco of Sant'Agata Feltria will publish it on the official website in the weeks preceding the event. However, the dates and the usual structure of the event have already been confirmed.
Details on show times, entertainment, and special initiatives will be communicated with the official program.
Sant'Agata Feltria is located in the Rimini hinterland, in Valmarecchia. By car from the A14 motorway, take the Rimini Sud exit and continue along the SS258 Marecchiese towards Novafeltria, then follow the signs for Sant'Agata Feltria. On event days, it is advisable to arrive early for parking due to the large crowds.
The event takes place on festive days in December. Santa Claus House is open from 10:00 AM to 6:00 PM. Admission to the fair is free.
Pro Loco Sant'Agata Feltria — Piazza Garibaldi 34, 47866 Sant'Agata Feltria (RN). Tel. +39 0541 848022, [email protected].
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Centro storico di Sant'Agata Feltria
Piazza Garibaldi, 47866 Sant'Agata Feltria