Brut & Brut Festival
Celebrating the iconic Canavese sausage in Villareggia with guided tastings, local wine, and tradition
About Brut & Brut Festival
A festival dedicated to an iconic Canavese sausage
The Brut & Brut Festival takes place in Villareggia, a town in the Province of Turin located on the Canavese plains, between the rice paddies and the hills of upper Piedmont. The star of the show is Brut, an ancient, traditional sausage from the Canavese rural culture. Measuring 12 to 20 centimeters and dark brown in color, it is crafted from the less noble parts of the pig—cracklings, tripe, boiled head, and salami paste, enriched with pig's blood—cold-spiced and lightly cooked before being stuffed.
This is no ordinary local product: Brut is officially recognized as a Traditional Agri-food Product (PAT) of Piedmont and is listed in the Slow Food Ark of Taste, a project dedicated to protecting endangered gastronomic treasures. The festival was created specifically to preserve and promote this humble recipe, a genuine expression of the Canavese tradition of 'cucina di recupero' (nose-to-tail cooking).
What to expect at the festival
Organized by the Pro Loco and the Municipality of Villareggia, the event offers a program designed for all ages, blending fine food, culture, and entertainment:
- Guided tastings led by ONAS (National Organization of Cured Meat Tasters) to help you identify the unique characteristics and local pairings of Brut.
- Preparation demonstrations, offering a close-up look at techniques passed down through generations.
- Musical performances and family activities that bring the town center to life.
- Pairings with local wines, from Erbaluce di Caluso DOCG to Canavese Nebbiolos, accompanied by dedicated masterclasses.
Brut and wine: a local dialogue
One of the most popular features is the masterclass "Brut is not a sparkling wine" (a play on the Italian word 'brut'), a journey that guides participants through the perfect pairings between this sausage and Canavese labels. The tasting takes place in the cellar, among amphorae and aging rooms, led by experts and speakers from the Piedmontese wine world.
Why it's worth a visit
The Brut & Brut Festival is the perfect opportunity to discover an authentic corner of the Canavese and a specialty that tells the story of Piedmont's rural history. Far from the major tourist crowds, Villareggia welcomes visitors with the warm conviviality typical of village festivals, where the pleasure of dining meets the rediscovery of local traditions.
Brut & Brut Festival — edition 2026
Edizione 2026 — la 9ª
La nona edizione della Sagra del Brut & Brut di Villareggia, in Provincia di Torino, ha avuto come momento centrale la giornata di sabato 28 marzo 2026. La domenica di apertura, originariamente fissata per il 22 marzo, è stata rinviata a domenica 19 aprile 2026. Confermati gli appuntamenti enogastronomici e culturali che ruotano attorno al Brut, l'insaccato tipico del Canavese riconosciuto tra i Prodotti Agroalimentari Tradizionali del Piemonte e nell'Arca del Gusto Slow Food.
L'edizione ha messo al centro le degustazioni guidate curate dall'ONAS, le dimostrazioni di lavorazione, la musica e le attività per le famiglie, oltre alla masterclass in cantina dedicata all'abbinamento tra il Brut e i vini del territorio canavesano.
Programme Brut & Brut Festival 2026
Sabato 28 marzo 2026 — Masterclass "Il Brut non è uno spumante"
Alla Cantina Luca Leggero di Villareggia, dalle ore 16:00, percorso in due fasi:
- Visita alla cantina: tra macchinari, anfore e ambienti di affinamento, alla scoperta della filosofia produttiva e dei processi enologici.
- Masterclass guidata condotta da Luca Leggero con i relatori Antonio Dacomo, Mauro Carosso, Patrizia Mustorgi, Piero D'Alessandro, Sandro Cirillo, Massimo Bignardi e Sara Valentino.
In degustazione cinque etichette del Canavese: Erbaluce di Caluso DOCG "Turciaura" 2024, Erbaluce di Caluso DOCG "Rend Nen" 2022, Langhe DOC Dolcetto "Retrò" BIO 2024, Canavese DOC Nebbiolo Bio "La Vila" 2022 e Canavese DOC Nebbiolo Bio "Maura Nen" 2022, in abbinamento a cinque diverse versioni del Brut.
Domenica 19 aprile 2026 — Giornata della sagra (rinviata dal 22 marzo)
Giornata dedicata al Brut con degustazioni guidate ONAS, dimostrazioni di preparazione, spettacoli musicali e attività per le famiglie nel centro di Villareggia.
Highlights Brut & Brut Festival 2026
Prices Brut & Brut Festival 2026
Practical information — Brut & Brut Festival
How to get there
Villareggia is located in the Canavese area, in the Province of Turin. By car, it can be reached via the A4/A5 motorway, taking the exit for Basso Canavese; the town is about an hour from Turin. In previous editions, a dedicated "Brut Express" shuttle service from Turin has been organized.
Information and bookings
Booking is recommended for guided tastings and masterclasses, as capacity is limited. For information, contact the Pro Loco of Villareggia (tel. +39 351 547 8256) or visit the official Brut & Brut Festival Facebook page.
Tips
Arrive hungry: in addition to the tastings, the stalls offer Brut in its various traditional versions. Bring comfortable shoes if you plan to join the excursions in the surrounding area.
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Where does it take place — Brut & Brut Festival
Centro storico di Villareggia