Boutiquenville - Foura Totte

Shopping takes to the streets in Courmayeur

Boutiquenville, nicknamed in the Aosta Valley patois 'Foura Totte' (meaning 'everything out'), is the grand shopping festival of Courmayeur, the most famous holiday resort in the Aosta Valley. For a few days, the refined pedestrian streets of the historic center, at the foot of Mont Blanc, come alive with the stands of the town's boutiques offering their collections of fashion and mountain clothing and sports equipment at special prices, in an atmosphere that blends glamour with a village festival.

Much more than a market

The event is not just a shopping opportunity: the center transforms into a widespread stage with street food, cocktail bars, DJ sets, musical performances, and entertainment for children (face painting, bouncy castles, games, mascots). The heart of the festival is often the Jardin de l'Ange, where gastronomic offerings and evening entertainment are concentrated. Organized by Courmayeur Mont Blanc together with Confcommercio Valle d'Aosta and the local merchants, Boutiquenville combines the desire for good deals with the pleasure of strolling through one of Italy's most elegant Alpine villages.

Two events a year

Boutiquenville returns twice a year: a spring-summer edition (the 'Fête d'Été'), between late May and early June, and an autumn edition in early September, often coinciding with the start of the Tor des Géants, the epic Aosta Valley ultra-trail. In both cases, the center of Courmayeur becomes the meeting point for residents, tourists, and mountain lovers.