Borgo diVino in tour in Vietri sul Mare
Three evenings of wine, food, and music in the Municipal Villa of the ceramics village
About Borgo diVino Vietri
Italian wine tells its story in Vietri sul Mare
Borgo diVino in tour is the traveling food and wine festival that crosses the peninsula every year, stopping in the historic centers belonging to the I Borghi più belli d'Italia (The Most Beautiful Villages in Italy) association. In Vietri sul Mare, a municipality in the Province of Salerno in Campania, this event has become a well-established tradition: the 2026 edition is the sixth consecutive one hosted by the village and the twelfth stop of the national tour. The formula is simple and proven: tasting stands, producers present in person, local cuisine, and live music, in a setting that combines wine culture with the beauty of the location.
The Municipal Villa as a backdrop
The event takes place in the Municipal Villa on Via Enrico de Marinis, the public garden overlooking the gulf that represents one of the most beloved panoramic viewpoints in the town. Summer evenings are pleasant here: the breeze rises from the sea, the Vietri majolica tiles color the surrounding facades, and the winery stands are arranged along the pathways. It is an intimate space that allows you to move from one producer to another without haste and chat directly with the people who make the wine.
Over one hundred labels for tasting
The heart of the festival is the tasting stands: more than thirty wineries with over one hundred labels, with a strong presence from Campania alongside producers from Piedmont, Veneto, Friuli, Tuscany, Lazio, Abruzzo, Basilicata, Puglia, and Sicily. Alongside the great classics, there is room for native grape varieties little known to the general public, which can be tasted and compared here on the same evening. An educational path with over twenty panels accompanies the visitor along the route and explains in an accessible way the pairings between food and wine, the recommended glasses for each type, serving temperatures, and the main Italian wine-growing areas.
Local cuisine
The gastronomic area offers dishes to be purchased separately at the stands. The selection brings together local tradition and some guest specialties: pizza a portafoglio (folded pizza), cuoppo di mare (fried seafood cone), mixed cold cut platters, fried foods, stuffed Roman pinsa, and traditional Roman pasta dishes. Nothing elaborate: well-made street food designed to accompany the glasses without weighing down the evening.
Live music every night
Each evening has its own musical accompaniment, with a repertoire that ranges from Italian and Neapolitan classics to international standards and live saxophone sets. The music deliberately remains in the background compared to the tasting: it serves to create an atmosphere, not to turn the Municipal Villa into a concert.
Vietri sul Mare, the gateway to the Amalfi Coast
As the first of the Amalfi Coast villages when arriving from Salerno, Vietri sul Mare is known throughout the world for its artistic ceramics, documented as early as the Middle Ages and which has become the collective identity of the town: plates, tiles, and majolica-covered domes mark the urban landscape, from the church of San Giovanni Battista to the workshops in the center. Participating in Borgo diVino here therefore means combining two experiences: the discovery of Italian wines and a walk through one of the most photographed villages in Campania, with the Vietri marina and the Crestarella sea stacks just a few steps away.
An event designed for the public
- Free admission to the exhibition area, no reservation required
- Tasting voucher with professional glass and glass-holder bag included
- Possibility to purchase bottles directly from the producers
- Evening hours, ideal after a day at the beach
- Event restricted to adults for the serving of alcoholic beverages
The festival is promoted by the I Borghi più belli d'Italia association and organized by Valica S.p.A., with the support of local institutional partners including the Salerno Chamber of Commerce and Confagricoltura.
Borgo diVino Vietri — edition 2026
Borgo diVino in tour 2026: the Vietri sul Mare stop
From Friday, July 10 to Sunday, July 12, 2026, the Municipal Villa of Vietri sul Mare hosted the twelfth stop of the national tour, for the sixth consecutive year in the Salerno municipality. Opening hours were set for every evening from 7:00 PM to 12:30 AM, with free admission to the exhibition area.
Over one hundred labels were available for tasting, offered by more than thirty wineries: the large Campanian representation was joined by producers from Piedmont, Veneto, Friuli, Tuscany, Lazio, Abruzzo, Basilicata, Puglia, and Sicily. The 20-euro voucher entitled holders to eight tastings of their choice from the stands present, with a professional glass and a 2-euro deposit returned upon its return.
Alongside the stands, the gastronomic area offered pizza a portafoglio, cuoppo di mare, cold cut platters, fried foods, stuffed Roman pinsa, and traditional Roman first courses, all to be purchased separately. An educational path with over twenty panels explained pairings, glasses, serving temperatures, and Italian wine-growing areas.
The event was promoted by the I Borghi più belli d'Italia association and organized by Valica S.p.A., with the collaboration of the Salerno Chamber of Commerce and Confagricoltura Campania and Salerno.
Programme Borgo diVino Vietri 2026
Friday, July 10, 2026
- 7:00 PM — opening of the tasting stands in the Municipal Villa (free admission)
- From the evening: live music with Gino Cerrato, featuring American, Italian, and Neapolitan classics
- Closing at 12:30 AM
Saturday, July 11, 2026
- 7:00 PM — opening of the tasting stands and gastronomic area
- From the evening: Gaetano Amoruso with live saxophone accompaniment
- Closing at 12:30 AM
Sunday, July 12, 2026
- 7:00 PM — opening of the tasting stands
- 7:30 PM — masterclass «Mediterranean on the table, Campania in the glass» in Albori: four wines paired with local bruschetta, limited spots, participation fee 10 euros, free shuttle from the Municipal Villa
- From the evening: Enrico Adinolfi in concert with the saxophone
- Closing at 12:30 AM
Throughout the event
- Over 100 labels and more than 30 Italian wineries at the tasting stands
- Educational path with over 20 panels on the world of wine
- Gastronomic area with local takeaway specialties
- Direct sale of bottles by the producers
Highlights Borgo diVino Vietri 2026
- Over 100 labels and more than 30 wineries from all over Italy, with a strong Campanian presence
- Municipal Villa overlooking the gulf, in the first village of the Amalfi Coast
- Masterclass «Mediterranean on the table, Campania in the glass» on Sunday, July 12 in Albori, with free shuttle
- Three nights of live music: Gino Cerrato, Gaetano Amoruso, and Enrico Adinolfi
- Educational path with more than 20 panels on pairings, glasses, and serving temperatures
- Local street food: pizza a portafoglio, cuoppo di mare, platters, and fried foods
Prices Borgo diVino Vietri 2026
Practical information — Borgo diVino Vietri
Where it takes place
Municipal Villa of Vietri sul Mare, Via Enrico de Marinis, 84019 Vietri sul Mare (SA), Campania.
How to get there
By car: Take the Vietri sul Mare exit on the A3 Naples-Salerno motorway, then follow signs for the center. On summer weekends, parking in town is limited: it is advisable to arrive early or use the parking lots in Salerno and return by bus.
By train: Salerno station (about 3 km away), connected to Vietri by urban and suburban bus lines.
By bus: SITA Sud buses along the Amalfi Coast stop in Vietri sul Mare.
Hours
Tasting stands open in the evening, approximately from 7:00 PM until late at night.
Costs
Free admission to the event area. The tasting voucher (eight tastings of your choice) can be purchased online on the official website or directly on-site; a small deposit is required for the glass, which is returned upon its return. Food is paid for separately at the stands.
Tips
July evenings on the coast are mild but breezy: a light shirt is sufficient. Those who want to extend their visit can combine the tasting with a walk through the ceramics workshops in the historic center, which are open until late in the evening during the high season.
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Where does it take place — Borgo diVino Vietri
Villa Comunale di Vietri sul Mare
Villa Comunale, Via Enrico de Marinis, 84019 Vietri sul Mare