Boca DOC Wine Exhibition and Market
The historic wine festival of Upper Piedmont featuring tastings, vineyard tours, and local tradition
About Boca Wine Exhibition
An exhibition that tells the story of Boca DOC
The Boca DOC Wine Exhibition and Market is one of the longest-running and most beloved wine events in Upper Piedmont. Every year, between late May and early June, the small town of Boca, in the Province of Novara, becomes a showcase for a rare and precious wine that embodies the history and dedication of a hilly territory devoted to mountain viticulture.
Organized by the Pro Loco of Boca, the event has its beating heart in the tasting cellar at Viale Partigiani 9, where visitors can sample and purchase labels from local producers throughout the exhibition. It is not just about Boca DOC, but also the wines of the Colline Novaresi: a unique opportunity to discover the oenological variety of this corner of Piedmont.
Boca DOC Wine
Boca is a red wine primarily made from Nebbiolo grapes—known locally as Spanna—blended with Vespolina and a portion of Uva Rara (the Novara Bonarda). It is a wine with great structure, suitable for long aging, and produced from vineyards rooted in volcanic soils—a geological feature that gives it its unmistakable elegance and minerality.
More than just tastings
The exhibition is much more than a wine market. On weekends, the program is enriched with leisurely walks through the vineyards, accompanied by a snack in the countryside; dinners by reservation featuring traditional local dishes; technical tastings guided by sommeliers; and in-depth meetings with the producers. The event is also family-friendly, thanks to the local parish volunteers who organize activities for children.
Boca and the Novara hills
Visiting the Wine Exhibition is also a chance to discover the village of Boca and the surrounding landscape, set at the foot of Monte Fenera. This area of Upper Piedmont preserves not only wine but also a network of historic cellars and a genuine food and wine tradition, best experienced at a slow pace in the company of those who produce these wines every day.
Boca Wine Exhibition — edition 2026
The 53rd edition of the Boca DOC Wine Exhibition and Market takes place from May 16 to June 2, 2026, marking a special milestone: 57 years since the recognition of the Boca Controlled Designation of Origin. For over two weeks, the tasting cellar at Viale Partigiani 9 welcomes enthusiasts and industry professionals on a journey through the best Boca DOC and Colline Novaresi wines.
Alongside the tastings, the program includes walks through the vines, dinners by reservation featuring traditional dishes, guided technical tastings, and in-depth sessions dedicated to the territory and its wines.
Programme Boca Wine Exhibition 2026
Saturday, May 16
- 3:00 PM — Inauguration of the exhibition with authorities present
- 5:00 PM — Book presentation
- 6:30 PM — Apericena (by reservation)
Sunday, May 17
- 2:00 PM — Walk through the vineyards with a snack
Friday, May 22
- 7:00 PM — Technical tasting guided by sommelier Carlo Zanetta
Saturday, May 23
- From 3:00 PM — Snack with the producers
- 8:00 PM — Dinner (by reservation)
Sunday, May 24
- 2:00 PM — Walk through the vineyards
Friday, May 29
- 8:00 PM — In-depth evening on the Martinotti Method
Saturday, May 30
- From 3:00 PM — Snack with the producers
- 8:00 PM — Dinner (by reservation)
Sunday, May 31
- 2:30 PM — Walk through the vineyards
Monday, June 1
- 10:00 AM-8:00 PM — Tasting cellar open all day
Tuesday, June 2
- From 3:00 PM — Snack with the producers
- 8:00 PM — Closing of the exhibition
Tasting cellar hours: Saturday 3:00 PM-8:00 PM; Sundays and holidays 10:00 AM-8:00 PM; Monday, June 1st 10:00 AM-8:00 PM.
Participating producers include historic local estates such as Antonio Vallana, Cantine Guidetti, Le Piane, Tenute Guardasole, and other wineries from the Novara hills. The full program is available on the Boca Pro Loco website.
Highlights Boca Wine Exhibition 2026
- 57th anniversary of the Boca DOC
- Tastings and sales of the best Boca DOC and Colline Novaresi wines
- Guided walks through the vineyards with snacks
- Technical tasting with sommelier Carlo Zanetta
- Traditional dinners by reservation
Prices Boca Wine Exhibition 2026
Practical information — Boca Wine Exhibition
Location
Tasting Cellar, Viale Partigiani 9, 28010 Boca (NO), Piedmont.
Opening Hours
Saturday 3:00 PM – 8:00 PM; Sundays and holidays 10:00 AM – 8:00 PM. Special opening on Monday, June 1st, 10:00 AM – 8:00 PM.
Reservations
Dinners and events require reservations (by the preceding Thursday): call +39 392 976 3538 or visit the "Bottega del Fresco" in person at Via Cobianchi 8, Boca. Email: [email protected].
How to reach us
By car from the A26 motorway: take the Borgomanero or Ghemme exit, then follow the signs for Boca.
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Where does it take place — Boca Wine Exhibition
Cantina di degustazione
Viale Partigiani 9, 28010 Boca