Blueberry Fair

The festival of the Po Valley's blue gem

In Martiniana Po, a small town in the Province of Cuneo nestled at the foot of Monviso in the heart of the Po Valley, the blueberry is more than just a fruit: it is a symbol of local identity. The Blueberry Fair was created precisely to celebrate this excellence, in a region where the cultivation of blueberries, raspberries, currants, and gooseberries represents a consolidated and constantly growing tradition. It is no coincidence that the village is known as "the village of small fruits."

A Sunday scented with blueberries

For an entire day, usually on a Sunday, the Town Hall square and the streets of the center transform into a large open-air market. You will find mountain markets, local producer stalls, craft exhibitors, and regional specialties. Wild blueberries are everywhere: fresh, in jams, in desserts, in juices, and in traditional valley recipes. It is the perfect opportunity to buy directly from the growers and discover the small fruit supply chain of the Saluzzo area.

The "Best Blueberry" competition

The heart of the event, during the editions of the Small Fruits, Good Taste and Wellness Festival, is the "Best Blueberry" competition, open to all blueberry producers in the Province of Cuneo. The samples are anonymized by the Municipality and evaluated through sensory analysis by O.N.A.Frut tasters, supported by Coldiretti and the 4A Agency. The winner is announced in the square in front of the Town Hall and awarded a gold prize.

Between nature, taste, and tradition

Beyond the gastronomic aspect, the festival is an invitation to discover Martiniana Po and its heritage: the Baroque Palazzo Filippa, the 18th-century Parish Church of Sant'Andrea, and the views of the "King of Stone," Monviso. In recent years, the event has been linked to the MirtilliAmo initiative, shared with the neighboring town of Revello, to jointly promote the "blue gem" of the Po Valley with walks, tastings, and wellness moments. An authentic event, far from mass tourism, ideal for those seeking the true flavors of the Piedmontese mountains.