Aulla Moto Festival

Aulla Moto Festival: A day of two-wheeled passion

In the heart of Lunigiana, in Pallerone, a village in the municipality of Aulla in the province of Massa-Carrara (Tuscany), the Aulla Moto Festival attracts motorcyclists and curious visitors every year for a day entirely dedicated to the world of two wheels. The event is organized by PowerBike, an official BMW Motorrad dealership active in the area for over twenty years, and is designed for those who love engines and want to experience the thrill of riding the latest models.

Free test rides from five brands

The heart of the event is the free test rides: throughout the day, you can test ride motorcycles from five brands on the road. Alongside BMW Motorrad, the host, participants include Kawasaki, KTM, CF Moto, and Royal Enfield, with dozens of models available. The test rides, lasting about 30-45 minutes, are accompanied by dealership technicians who guide participants in their choice and provide riding tips. Booking is recommended, but walk-ins are welcome to jump in the saddle.

Guests and activities

The Aulla Moto Festival is not just a commercial showcase; it is a true celebration for enthusiasts. Guests include a Superbike rider, present all day for technical Q&A sessions, new model presentations, and meet & greet moments with the public. For those looking to test their off-road skills, there is an enduro riding course with theory in the morning and a dedicated track in the afternoon, led by a brand ambassador, focusing on posture, technique, and terrain management.

An event for the whole family

• Kids' area with electric pit bikes for the little ones
• Food trucks and refreshments for lunch
• DJ set and musical entertainment throughout the day
• Final prize draw in the late afternoon
• Dedicated parking for cars and motorcycles, with reserved spaces for motorcycle clubs

The setting of Lunigiana

The event takes place in the picturesque setting of Lunigiana, a land of castles and villages in the far north of Tuscany, easily accessible and an ideal starting point for motorcycle tourism between the Apennines, the Cinque Terre, and Versilia. The Aulla Moto Festival thus combines a passion for engines with the pleasure of discovering a territory with strong landscape appeal.