Asti Carnival

The Asti Carnival, a living tradition of Monferrato

The Asti Carnival is one of the most cherished street festivals in Piedmont, transforming the historic center of Asti into a grand open-air stage. Organized by the Municipality of Asti through the Department of Tourism and Events, the event draws families, curious visitors, and folklore enthusiasts from across the province and the wider Piedmont region for a single, festive Sunday.

The roots of an ancient celebration

The origins of the Asti Carnival date back to the late Middle Ages: between the 14th and 15th centuries, Asti was already known as a land of "solacz"—a place of fun, pranks, and masquerades animated by the so-called barboire. Over the centuries, the festival grew to include acrobats, puppet shows, and theatrical performances, culminating in the opening of the Teatro Alfieri in 1860. However, it was in the 1960s that the municipal administration gave the event its modern form, establishing the Asti Mask Family (the "Famija d'le Maschere Astesane") to preserve the city's most popular traditions and characters.

The masks take center stage

The heart and soul of the Carnival are its masks. Alongside Spumantino and Barberina, the official city masks linked to the world of wine, you will find historical figures like Gianduja and Giacometta and characters like Falamoca, accompanied by boatmen, washerwomen, innkeepers, and merchants representing the districts and old trades of Asti. Legend has it that the mask of Gianduja, the symbol of all Piedmont, was born in the Asti area in the early 19th century.

The grand parade

The highlight is the grand afternoon parade, which starts from Corso Alfieri near the Torre Rossa and crosses the historic center to reach Piazza Alfieri. The procession is led by the "G. Cotti" Asti City Band and the Asti Mask Family, followed by the costumed groups of the Palio Committees, local school children, Vespa riders, folk dance groups, and DJs.

Entertainment, food, and fun

The festival is more than just a parade: throughout the day, stalls featuring handicrafts and local food products are open, alongside food stands managed by the Palio Committees. Meanwhile, Piazza Alfieri comes alive with music, dancing, inflatables, face painting, and a pony area for the little ones. Special attention is paid to inclusivity, with social dance moments open to everyone. Admission to all activities is free.

• Where: historic center of Asti, Corso Alfieri and Piazza Alfieri
• Organizer: Municipality of Asti
• Admission: free
• Suitable for: families and children