WOW Women Motor

WOW Women Motor: Imola Circuit's March 8th Celebration

On the occasion of International Women's Day, the Enzo and Dino Ferrari International Circuit in Imola transforms into a large laboratory dedicated to gender equality with WOW Women Motor – Women Opening Ways. Launched in 2023, the event is promoted by the Municipality of Imola together with Formula Imola, CON.AMI, and the Fondazione Cassa di Risparmio di Imola, and has established itself as one of the most original events in the Emilia-Romagna Motor Valley: a day that intertwines motorsport, training, innovation, and social commitment.

A Day Open to the Public, in the Heart of the Motor Valley

The initiative was created to introduce girls and women to the world of engines and technical-scientific professions, which are still underrepresented by women today. For one day, the renowned Imola circuit, located in the municipality of Imola and the Province of Bologna in Emilia-Romagna, opens its pits and track to the public with free admission, offering the opportunity to experience a temple of world motorsport up close in a new way, focusing on guidance, outreach, and testimonials.

Workshops, Track Activities, and Simulators

The morning program is primarily dedicated to high school and university students, with experiences designed to introduce them to careers in the automotive sector:

• Experiential workshops conducted with major Motor Valley brands, from Ferrari to Ducati and Automobili Lamborghini;
• activities in the pit boxes and initiatives on road safety, featuring a driving simulator from the PITLab space curated by the University of Bologna;
• hot laps on the track aboard cars driven by professional drivers;
• guided tours of the Circuit at a special rate for women;
• a parade of historic cars driven by women, organized with ASI – Automotoclub Storico Italiano, which travels from the center of Imola to the circuit.

The WOW Conference and WOW Awards

In the afternoon, the event enters its more reflective phase with the WOW Conference, featuring panels, interviews, and testimonials on gender equality and guidance towards STEM professions. Protagonists from motorsport and engineering take the stage, while the day concludes with the awarding of the WOW Awards, recognitions dedicated to women who have distinguished themselves for their competence and impact on the territory, followed by a networking aperitif. A photographic exhibition and awareness campaigns complete an event that has made the Imola Circuit a symbol of March 8th in Emilia-Romagna.