ViviVerde
The spring fair featuring flowers, Monferrato flavors, and art at the Castle
About ViviVerde
ViviVerde: Monferrato spring in Castell'Alfero
Every year, on April 25th, the village of Castell'Alfero, in the Province of Asti, dresses up in colors and scents to host ViviVerde, the historic open-air fair that weaves together nature, tradition, and taste in the heart of Monferrato. Established in the early 2000s, the event has become one of the most anticipated spring appointments in the area, drawing thousands of visitors to the streets and squares of the historic center.
A day of flowers, crafts, and flavors
From early morning until sunset, the streets of the village are filled with floriculture and nursery exhibitors, quality craft stalls, hobbyists, and local producers of honey, cheese, and wine. The heart of the fair beats between Piazza Castello and Piazza Mazzini, along Via F.lli Bechis and the narrow streets of the historic village, up to the Chiesa dei Battuti.
The food and wine offering is one of the day's highlights: the Pro Loco of Castell'Alfero, together with the Palio Committee, the Oratory, and local restaurateurs, offers a culinary journey ranging from raw beef and veal with tuna sauce in a bao bun, to agnolotti and ravioli, finanziera, and boiled meats, all paired with the great wines of the Asti hills.
Sports, culture, and entertainment
For those who love to stay active, the morning kicks off with a 12 km walk through the landscapes of Monferrato, enriched by Land Art installations. In the afternoon, the equestrian show takes center stage, while the Castle and the Town Hall host photographic and heraldic exhibitions, displays by painters and ceramicists, and guided tours of the manor. There are also spaces dedicated to children, with traditional games in the Piazza dei Balocchi.
The day concludes with an evening dinner, sunset aperitifs, roving choral groups, and a DJ set that enlivens the center until late, making ViviVerde a true community celebration for the entire Asti Monferrato region.
ViviVerde — edition 2026
The 25th edition of ViviVerde celebrated the silver anniversary of the event with a day packed with activities, from 9:30 AM to 6:30 PM. As highlighted by Mayor Giancarlo Fasano, the event represents "the very identity of Castell'Alfero opening up to visitors."
The historic center hosted exhibitors of botany, floriculture, and crafts between Piazza Castello and Piazza Mazzini, while the day opened with the laying of a laurel wreath for Liberation Day. Among the many offerings were the 12 km walk through the Monferrato landscapes, the afternoon equestrian show with Spanish dance, and traditional games at the Microcirco of the sferisterio.
Programme ViviVerde 2026
Saturday, April 25, 2026
- 09:30 — Opening of the fair and exhibitors of floriculture and crafts between Piazza Castello, Piazza Mazzini, Via F.lli Bechis, and the village streets
- 09:30 — Laying of the laurel wreath for the Liberation anniversary
- 09:30 — Start of the 12 km walk with Land Art installations (arrival 12:00-12:30)
- 10:00-18:00 — Piazza dei Balocchi: games for children (2-11 years)
- 11:00 and 15:00 — Guided tours of the Castle
- 11:00-12:00 and 14:30-17:30 — Educational activities
- 11:45 — Performance by the Palio flag-wavers
- 15:00 — Equestrian show and Spanish dance
- 18:00-22:00 — Evening dining with paella, sunset aperitifs, and DJ set
Cultural initiatives included the exhibition "Between Allegory and Heraldry," the photo contest "A Click for Castell'Alfero," displays by painters and ceramicists, and paintings created with saffron in the gardens and halls of the Castle and Town Hall.
Highlights ViviVerde 2026
Prices ViviVerde 2026
Practical information — ViviVerde
When
ViviVerde takes place every year on April 25th in Castell'Alfero (AT), from 9:30 AM until sunset.
How to get there
Castell'Alfero is located a few kilometers from Asti, along the hills of Monferrato. By car, it is easily reached from the A21 motorway (Asti Est exit) by following signs for the center.
Parking and shuttle
During the event, a free shuttle service operates from the peripheral parking areas (Via Vecchia Fornace area) to Piazza Mazzini and the historic center.
Admission
Access to the fair is free. Tastings and meals at the food stalls are paid.
Contacts
Municipality of Castell'Alfero: +39 0141 406611.
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Where does it take place — ViviVerde
Centro storico e Castello di Castell'Alfero
Piazza Castello, 14033 Castell'Alfero