Viva la Puglia Festival at Quartiere Cristo
Three days of Apulian flavors, music, and traditions in the heart of the Quartiere Cristo in Alessandria
About Viva la Puglia
A piece of Puglia in the heart of Alessandria
Every summer, the Quartiere Cristo in Alessandria, in the province of the same name in Piedmont, dresses up in the colors and scents of the South with the 'Viva la Puglia' Festival. For three days, the Piazzale Unes on Corso Acqui becomes a small open-air Apulian village, where the traditions of Salento and the entire region are celebrated through food, music, and folk dances.
The authentic taste of the South
The heart of the festival is Apulian street food, prepared according to traditional recipes. Among the most beloved specialties are bombette di Martina Franca and orecchiette with turnip tops, accompanied by local products and craft beer. The seating areas, often covered, allow visitors to enjoy lunch and dinner in a convivial atmosphere.
Music, dance, and folklore
The soundtrack of the event is pizzica salentina, the ancient folk dance of Southern Italy that gets everyone, young and old, moving. There is no shortage of folklore, games for children, and stage designs inspired by the famous trulli and the vibrant colors of the Mediterranean, creating an experience that engages all the senses.
An event for the whole family
Organized by Cucina di Puglia, the festival is free to enter and is part of the rich summer calendar of events in the Quartiere Cristo, which culminates with the historic Notte Bianca. It is the perfect opportunity for those who want to discover Apulian culture without leaving Piedmont, enjoying good food, live music, and the contagious joy of the South.
Viva la Puglia — edition 2026
Viva la Puglia 2026 at Quartiere Cristo
The 'Viva la Puglia' festival returns to Alessandria from June 26 to 28, 2026, confirming its place in the heart of the Quartiere Cristo summer. The setting is once again the Piazzale Unes on Corso Acqui, which transforms for three days into an oasis of Southern flavors and traditions.
This year, the public will once again be able to enjoy Apulian street food, craft beer, and let themselves be carried away by the rhythms of the pizzica salentina. The festival is part of the neighborhood's summer event calendar, alongside events such as the Notte Bianca and the Beer Festival.
Programme Viva la Puglia 2026
The detailed program for the 2026 edition will be announced by the organizers in the weeks leading up to the event.
Based on previous editions, the festival spans three days with food stands open for lunch and dinner. Typical offerings include:
- Apulian street food: bombette di Martina Franca, orecchiette with turnip tops, and other local products;
- Craft beer and Southern specialties;
- Music and dance with performances of pizzica salentina;
- Entertainment and games for children inspired by Apulian folklore.
Highlights Viva la Puglia 2026
Prices Viva la Puglia 2026
Practical information — Viva la Puglia
Location
Piazzale Unes, Corso Acqui, Quartiere Cristo, 15121 Alessandria (AL), Piedmont.
How to reach us
The Quartiere Cristo is located in the western part of Alessandria, along Corso Acqui. It can be reached by car (parking available in the area) and by urban bus lines connecting the city center to the district.
Admission
Free entry.
Contacts
Organized by Cucina di Puglia. Email: [email protected] — Tel. +39 345 0072656.
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Where does it take place — Viva la Puglia
Piazzale Unes (Quartiere Cristo)
Corso Acqui, Piazzale Unes, 15121 Alessandria