Varallo in Fiore

Varallo in Fiore: A Springtime Greenery Showcase in Valsesia

Varallo in Fiore – signature vegetable gardens and landscapes is a nursery and landscaping market that brings the historic center of Varallo—the main town of Valsesia in the province of Vercelli, in the heart of Piedmont—to life every spring. Promoted by the Municipality of Varallo in collaboration with Asproflor (Association for the Promotion of Floriculture), the event traditionally kicks off the season of major plant and flower markets in the North-West, spanning Piedmont and the Aosta Valley.

A Sprawling Garden Across Corso Roma and Historic Villas

For two days, Varallo transforms into a showcase of colors and scents. Nursery stands are set up along the tree-lined Corso Roma and in the town's green spaces, while the Villa Durio Park, the Town Hall Park, and several elegant historic villas host floral installations and themed trails. The result is an immersive itinerary that weaves together botany, architecture, and urban landscape, inviting visitors to stroll among perennials, roses, hydrangeas, camellias, rhododendrons, azaleas, aromatic herbs, and small fruits.

Quality, Varietal Research, and Sustainability

More than just a fair, Varallo in Fiore acts as an open-air laboratory where gardening meets innovation, sustainability, and green culture. Exhibitors include top-tier local nurseries such as Vivai Pozzo, Vivai Verbene, Azienda Agricola Bertone, and Floricoltura Tara. Asproflor experts guide visitors in discovering species resistant to heat and water scarcity, offering practical solutions for gardens better suited to the challenges of climate change.

Side Events and the Valsesia Atmosphere

The event is enriched by side initiatives that make it a perfect spring getaway. Alongside the nursery market, the Le Morchelle exhibition—dedicated to spring mushrooms and curated by the Biella Mycological Group—offers displays, conferences, and guided tours. Adding to the charm, a historic steam train arrives at the Varallo station, drawing enthusiasts and families alike.

Why Visit Varallo in Fiore

• The first major plant and flower market of the Piedmontese spring.
• A scenic route through Corso Roma, Villa Durio, and Varallo's historic villas.
• Selected nursery experts and professional advice on sustainable gardening.
• Side events featuring mycology and a historic steam train.

As the tourist and religious heart of Valsesia, home to the famous UNESCO-listed Sacro Monte, Varallo provides the ideal setting for a day dedicated to greenery, nature, and the traditions of the Vercelli province.