Valenza in Fiore

Valenza in Fiore: Spring in the heart of the City of Gold

Every spring, Valenza in Fiore turns Viale Oliva, in the center of Valenza (in the Piedmont region, near Alessandria), into a grand open-air garden. The event has become a staple of the city's calendar: for an entire weekend, the avenue fills with colors, scents, and flavors, welcoming thousands of visitors, from gardening enthusiasts to families and curious passersby.

A floral and nursery market

The core of the event is the floral and nursery market: nurserymen and exhibitors showcase plants, flowers, and green solutions, offering ideas and inspiration for those who love nature. From seasonal blooms to aromatic herbs, and from ornamental shrubs to garden accessories, the selection is designed for both professionals and hobbyists looking to bring a touch of spring into their homes and onto their balconies.

Market, gastronomy, and crafts

Alongside the floral stands, there is a rich food, hobby, and craft market featuring local products, Monferrato specialties, and handmade creations. The Pro Loco of Valenza manages a refreshment area along the avenue, where, starting at noon, visitors can enjoy local dishes in a festive and convivial atmosphere.

Competitions and initiatives

The event is enriched by side initiatives, including the Decorated Shop Windows and Flowered Balconies competitions, promoted by the Pro Loco in collaboration with the Municipal Administration, CNA Tourism and Commerce, and the "L'Oro dal Po al Monferrato" association. These initiatives involve both merchants and citizens, helping to beautify the center of Valenza during the festival days.

Organized by the Municipality of Valenza with the support of the Pro Loco and local associations, Valenza in Fiore is a perfect opportunity to discover this Piedmontese town, world-famous for its goldsmithing tradition, in a spring setting defined by nature, taste, and tradition.