Santa Maria Maddalena Fair in Torbole

The oldest fair in Torbole sul Garda

The Santa Maria Maddalena Fair in Torbole is one of the most deeply rooted traditions in the Upper Garda Trentino region. Held annually on July 22nd, the feast day of its patron saint, the event dates back to 1774. For over two and a half centuries, the community of Nago-Torbole has upheld this popular custom, which is firmly embedded in the economic and social life of the lakeside village.

Origins and significance

In the past, such a fair was the only annual opportunity for locals to purchase essential goods, tools, and clothing. It was more than just a market; it was a vital meeting point for the entire community of Torbole sul Garda and neighboring towns. Today, the fair preserves this authentic spirit, tied to the figure of Saint Mary Magdalene and the local calendar of patronal feasts.

The fair today

On July 22nd, Piazza Lietzmann and the streets of Torbole's town center come alive with traditional stalls. Exhibitors offer a wide variety of goods: local food products, handicrafts, clothing, accessories, household items, and everyday objects. The atmosphere is that of a genuine, lively village fair, cherished by residents and appreciated by the many tourists visiting the shores of Upper Garda in summer.

• Date: July 22nd, every year, feast day of Saint Mary Magdalene
• Hours: from approximately 8:00 AM to 7:00 PM
• Location: Piazza Lietzmann and the center of Torbole sul Garda
• Admission: Free

Torbole and the Upper Garda Trentino

The fair takes place in a setting of great scenic beauty: Torbole sul Garda, a district of the municipality of Nago-Torbole in the province of Trento (Trentino-Alto Adige), lies on the northern shore of Lake Garda, at the foot of the Upper Garda mountains. A renowned destination for sailing and windsurfing enthusiasts thanks to the constant Ora and Pelèr winds, the town combines its tourist appeal with a strong traditional identity, of which the Santa Maria Maddalena Fair is one of the most authentic expressions. Attending the fair is also a perfect opportunity to explore the village, its lakeside promenade, and experience true Trentino hospitality.