The collaborative rock jam by Rockin'1000 at the Blu Lounge in Borgo Vercelli
The Blu Lounge in Borgo Vercelli, a small town in the Province of Vercelli in Piedmont, hosts one of the Italian stops of the Rockin'1000 Jam, the live evenings created by the famous Rockin'1000 community, known worldwide for its concerts featuring hundreds of musicians playing together on the same stage.
Unlike the large stadium gatherings, the Jams are more intimate events designed for pubs, venues, and clubs throughout Italy. The principle is simple and overwhelming: there is no fixed band. Musicians take turns on stage, and the lineup changes with every song, playing alongside different partners each time. It is a collaborative, ever-evolving experience where the shared passion for live music is what matters most.
The format is open to musicians of all ages and experience levels and follows a few simple steps:
The organization provides microphones, drums, and amplifiers: each musician only needs to bring their own instrument. You don't need to have a band or be a professional, as the Jam is an opportunity to play and have fun together.
The evening at the Blu Lounge is not just for those playing: entry is also intended for the audience, who can enjoy a true rock party with the most iconic tracks of all time and plenty of live energy. It is an appointment that brings the spirit of sharing typical of Rockin'1000 to Borgo Vercelli, bringing together music enthusiasts from the Vercelli area and the rest of Piedmont.
Located along the rice-growing plains between Vercelli and Novara, Borgo Vercelli is a town in the Province of Vercelli well-connected to the main transport routes of eastern Piedmont. The Rockin'1000 Jam represents an evening of entertainment for the town and a draw for lovers of rock and live music.
The 2026 edition of the Rockin'1000 Jam at the Blu Lounge in Borgo Vercelli took place on Friday, May 22, 2026, confirming the collaborative format that characterizes Rockin'1000 Jams.
During the evening, registered musicians performed songs from the setlist curated by Rockin'1000, playing with different partners for every song. The organization, managed by Gestim, provided the equipment and amplification, while the audience enjoyed a free rock party featuring all-time classics.
Collaborative rock jam evening: registered musicians take turns on stage performing songs from the Rockin'1000 setlist, with the lineup changing for every song. Equipment (microphones, drums, amplifiers) provided by the organizers.
Blu Lounge, Borgo Vercelli (VC), Piedmont.
By car: Borgo Vercelli is located on the plains between Vercelli and Novara, easily accessible from the A4 Turin-Milan and A26 motorways. By train: the reference station is Vercelli, just a few kilometres away.
Rockin'1000 Jams are free events open to both musicians and the public. Musicians wishing to take the stage must register in advance via the Rockin'1000 platform, choose the Jam from the calendar, and book their songs. It is recommended to check times and availability on the official channels of the organization and the venue.
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Blu Lounge