Pitti Immagine Uomo
The international menswear trade show at the Fortezza da Basso in Florence
About Pitti Uomo
Pitti Uomo, the global capital of menswear
Twice a year, in January and June, Florence becomes the gravitational center of international menswear. Pitti Immagine Uomo is the most prestigious and influential trade show dedicated to men's fashion and contemporary lifestyles. At the Fortezza da Basso, the grand Medici citadel in the heart of Florence, hundreds of brands from around the world, thousands of buyers, and a crowd of journalists, photographers, influencers, and enthusiasts gather. This is where upcoming collections are previewed and the pulse of men's fashion is taken.
A historic event in the heart of Tuscany
Organized by Pitti Immagine, the show has its roots in the early 1970s and is now recognized as one of Italy's most important trade events, having been awarded the status of a historic brand. Its strength lies in the combination of commercial scale and cultural research: alongside the exhibition stands, every edition features internationally renowned guest designers, fashion shows, artistic installations, and special projects that transform the fair into an authentic festival spread throughout the city.
The sections of the show
The exhibition is divided into thematic areas that cover the entire universe of contemporary menswear:
- Fantastic Classic — high-end tailoring and the excellence of Made in Italy;
- Futuro Maschile — research, luxury, and new creative directions;
- Dynamic Attitude — sportswear and streetwear;
- Superstyling — experimental aesthetics and cross-pollination;
- I Go Out — outdoor, travel, and lifestyle.
More than a fair: a city-wide event
During the days of Pitti, Florence fills with side events: fashion shows in historic theaters, presentations in villas and palaces, parties, exhibitions, and art projects that involve iconic city landmarks, from the Teatro della Pergola to the Maggio Musicale Fiorentino. The famous Pitti People phenomenon — the elegant and sophisticated crowd that fills the avenues of the Fortezza — has become an integral part of the spectacle and an inexhaustible source of inspiration for street style worldwide.
Why it's worth it
For industry professionals, Pitti Uomo is an unmissable appointment to discover collections and trends; for the city of Florence and all of Tuscany, it is a major economic and cultural driver. Even for those outside the industry, experiencing the atmosphere of Pitti means breathing in the creativity, elegance, and international energy that animate the Tuscan capital twice a year.
Pitti Uomo — edition 2026
The 110th edition of Pitti Immagine Uomo returns to the Fortezza da Basso in Florence from June 16 to 19, 2026, to present the Spring/Summer 2027 international menswear collections. Over 720 exhibiting brands, arriving from more than 30 countries, make the Tuscan capital the premier observatory for the directions of men's fashion.
The creative theme chosen for this edition is THE POOL: the symbolic image is that of a modern Narcissus poolside, suspended between reflections, image construction, and the search for identity. The scenic heart of the event is a large monumental installation in the Central Square of the Fortezza.
Programme Pitti Uomo 2026
The show — Fortezza da Basso
Over 720 brands from more than 30 countries, distributed across the five major sections of the show: Fantastic Classic (tailoring and Made in Italy), Futuro Maschile (research and luxury), Dynamic Attitude (sportswear and streetwear), Superstyling (experimental aesthetics), and I Go Out (outdoor and lifestyle).
Guest designers and special events
- Simone Rocha — Guest Designer: presenting her first independent menswear fashion show at the Teatro della Pergola;
- Kei Ninomiya (DSM) — Guest Designer: special event at the Complesso di Sant'Orsola;
- Jiyong Kim — Special Guest: special project at Magazzino 07;
- Sunflower x Copenhagen Fashion Week — fashion show on the terrace of the Teatro del Maggio Musicale Fiorentino;
- William Palmer — "The Brief Exposure" installation at the Sala delle Nazioni.
New features
Among the novelties of this edition is Hyperscout, an AI-based engine dedicated to matchmaking between brands and buyers.
Opening hours
Open from 9:00 AM to 6:00 PM on the first days, until 4:00 PM on the final day (June 19).
Highlights Pitti Uomo 2026
Prices Pitti Uomo 2026
Practical information — Pitti Uomo
Location
Fortezza da Basso, Viale Filippo Strozzi 1, 50129 Florence. The main venue is easily reachable on foot from the Florence Santa Maria Novella train station (about 10 minutes).
Getting there
By train: The Florence Santa Maria Novella station is just a short walk from the Fortezza. By tram: The T2 line connects Florence airport and the train station to the city center. By car: We recommend using city parking garages, given the ZTL (limited traffic zone) in the historic center.
Accreditation
Pitti Immagine Uomo is a B2B trade fair reserved for industry professionals (buyers, press, trade workers): access is granted via accreditation or registration on the official website. Many side events in the city are open to the public.
Opening hours
Generally from 9:00 AM to 6:00 PM on the first days and until 4:00 PM on the final day (check official hours at uomo.pittimmagine.com).
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Where does it take place — Pitti Uomo
Fortezza da Basso
Viale Filippo Strozzi 1, 50129 Firenze