Piedmont Regional Market
The finest food and wine from Piedmont on the Stresa lakefront
About Piedmont Regional Market
Piedmont's flavors arrive in Stresa
The Piedmont Regional Market is a traveling fair dedicated to the food and wine excellence of Piedmont, which tours various locations throughout the region during the year. One of the most beloved stops is Stresa, the pearl of Lake Maggiore in the Province of Verbano-Cusio-Ossola, where the market sets up between the Public Gardens and the famous lakefront, in one of the most picturesque settings in Piedmont.
A stroll through regional excellence
For an entire weekend, tourists and locals can wander and shop among the stalls, housed within elegant exhibition pavilions. The products, often hard to find in traditional retail, are presented and explained directly by the Piedmontese producers, who share their passion and commitment to keeping the traditions linked to their specialties alive.
Among the stalls, you will find some of the region's most representative delicacies:
- Alpine and artisanal cheeses
- Fresh truffles and mushrooms
- Fine wines and cured meats
- Fresh pasta and rice
- Traditional sweets, hazelnuts, and artisanal chocolate
- Honey, jams, fruit, chestnuts, and other local products
Games of Yesteryear
An integral part of the Piedmont Regional Market is the Games of Yesteryear trail, a space dedicated to traditional games of the past that engages both adults and children, enriching the experience with a dive into popular memory and Piedmontese traditions. The event thus combines the promotion of local products with family-friendly fun.
Stresa, a setting to discover
Visiting the Piedmont Regional Market in Stresa is also the perfect opportunity to discover one of the most fascinating towns on Lake Maggiore: the flower-lined lakefront, the historic villas, and the pier where boats depart for the Borromean Islands. Admission is free, and the Public Gardens are just a short walk from the town center.
Piedmont Regional Market — edition 2026
Piedmont Regional Market 2026 — Stresa
The 2026 spring edition of the Piedmont Regional Market took place in Stresa on Saturday, May 30 and Sunday, May 31, with continuous hours from 9:30 AM to 7:30 PM, in the Public Gardens and along the lakefront.
Along the exhibition route, visitors were able to discover and purchase Piedmontese food and wine delicacies: cheeses, truffles, wines, cured meats, fresh pasta, traditional sweets, hazelnuts, artisanal chocolate, honey, fresh mushrooms, fruit, rice, chestnuts, and jams, presented directly by the producers.
Completing the event was the popular Games of Yesteryear trail, dedicated to Piedmontese recreational traditions and suitable for the whole family. Admission was free.
Programme Piedmont Regional Market 2026
Two-day event, with continuous opening from 9:30 AM to 7:30 PM on both Saturday, May 30 and Sunday, May 31, 2026.
- Exhibition pavilions with typical Piedmontese products (cheeses, truffles, wines, cured meats, sweets, hazelnuts, chocolate, honey, mushrooms, rice, chestnuts, jams)
- Tastings and sales directly from the producers
- Games of Yesteryear trail, with traditional games for adults and children
The detailed list of exhibitors was not published online.
Highlights Piedmont Regional Market 2026
Prices Piedmont Regional Market 2026
Practical information — Piedmont Regional Market
When
Saturday and Sunday, from 9:30 AM to 7:30 PM. Dates vary depending on the Stresa stop (spring edition in late May and a possible autumn edition in September).
Where
Public Gardens and lakefront of Stresa (VB), a short walk from the pier and the town center.
How to get there
By train: Stresa station on the Milan-Domodossola line, a short walk from the lakefront. By car: from the A26 motorway, exit at Carpugnino or Baveno-Stresa. By boat: regular connections with the Borromean Islands and other Lake Maggiore locations.
Admission
Free entry.
Information
Stresa Tourist Office, Piazza Marconi 16 (next to the pier) - tel. +39 0323 30150 / 31308 - [email protected]. Piedmont Regional Market Association - tel. +39 333 1455607.
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Where does it take place — Piedmont Regional Market
Giardini Pubblici di Stresa
Giardini Pubblici, Lungolago, 28838 Stresa