Pescia Beer Fest

The Pescia Beer Fest

The Pescia Beer Fest is a summer highlight celebrating craft beer in the heart of the town of Pescia, in the province of Pistoia, Tuscany. The event takes place in the spacious Vecchio Mercato dei Fiori, a historic complex built in the 1950s that has been revitalized as a cultural hub and a gathering place for the local community.

Craft beer and taps from all over Italy

The heart of the festival is its tap stations, featuring beers from artisanal breweries and producers from various Italian regions. Visitors can sample a wide range of styles, from classic lagers to sought-after niche brews, discovering the richness of the national brewing scene. It is a fantastic opportunity to explore high-quality beer culture in an informal and welcoming setting.

Food and conviviality

The tastings are accompanied by food stalls offering street food and dishes specifically designed to pair perfectly with beer. The market grounds turn into a large, open-air social area where you can sit, eat, and socialize during the warm summer evenings of July.

Live music

Live music is an integral part of the festival atmosphere, with concerts and DJ sets energizing the nights. The Pescia Beer Fest is part of the extensive summer program that the Municipality of Pescia hosts at the Vecchio Mercato dei Fiori between June and July, featuring musical performances and shows that make this venue one of the most vibrant spots in the Pescia summer scene.

An event in the heart of the Valdinievole

Pescia, known as the "City of Flowers" for its historic floricultural tradition, is located in the Valdinievole, just a short distance from Montecatini Terme, Collodi, and the main tourist destinations in the province of Pistoia. The Pescia Beer Fest is the perfect opportunity to experience this Tuscan town in the summer, combining local exploration with the pleasure of a popular festival dedicated to craft beer.