Naturalmente San Donato: EcoFestival in the Village

An eco-festival in the Florentine Chianti village

Naturalmente San Donato: EcoFestival in the Village is the event that transforms San Donato in Poggio—a charming hamlet in the municipality of Barberino Tavarnelle, near Florence—into a living laboratory for ecological transition every spring. The village, one of the Most Beautiful Villages in Italy, provides the perfect backdrop for a day that combines environmental stewardship with the promotion of the Chianti territory, winding through Via del Giglio, Via Senese, Piazza del Pozzo Nuovo, Piazza Malaspina, and the surrounding countryside.

Sustainability, community, and territory

Promoted by the Pro Loco San Donato in Poggio APS with the support of Cesvot and the Municipality of Barberino Tavarnelle, the eco-festival is built around four goals: raising awareness about sustainability, creating synergies between public and private sectors, strengthening social cohesion across generations, and enhancing local heritage. It is a festival designed for the entire community, where environmental volunteering becomes a concrete opportunity for growth and connection.

What to expect during the day

• Territory clean-up: The morning kicks off with a countryside waste collection drive, conducted in partnership with Plastic Free Onlus and Legambiente Chianti Fiorentino.
• Guided walks: Historical and environmental itineraries to discover the hidden corners of the village and the nature of the Chianti region.
• Market: Throughout the day, the streets of the center host stalls featuring crafts, local products, and information stands from various associations.
• Children's workshops: Creative activities using recycled materials and traditional games to engage families.
• Talks and roundtables: Public discussions on ecological transition featuring experts and local administrators.
• Live music: The day concludes with concerts that bring the village to life until the evening.

A network of partners for the environment

The eco-festival relies on a dense network of collaborations: in addition to Plastic Free and Legambiente, participants include the Chianti Multifunctional Observatory, the Chianti Bio-district, the Change For Planet association, and various local entities. This web of contributors gives the event its participatory dimension and deep roots within the Barberino Tavarnelle community.

Why it's worth attending

In a single free day, Naturalmente San Donato offers the chance to experience one of Tuscany's most beautiful villages while focusing on the environment: you can walk, learn, do your part by collecting waste, and enjoy the market, workshops, and music. It has become a highly anticipated spring appointment in the Chianti region, successfully blending fun, ecological culture, and local identity.