Motocelebration
The Lupi da Branco motorcycle rally in Bruino
About Motocelebration
Three days of two-wheeled passion in Bruino
Motocelebration is one of the most anticipated events for motorcycle enthusiasts in the Turin area. Every year, at the end of May, the small town of Bruino, located on the western outskirts of Turin and overlooking the lower Val Sangone, transforms for a full weekend into a meeting point for riders from all over Piedmont and beyond. The event takes place at the Via San Rocco event area, where a stage, food stands, and exhibitors are set up.
Who are the Lupi da Branco?
The rally is organized by the Lupi da Branco Motorcycle Club, an association founded over thirty years ago by a group of friends united by their love for motorcycles. Since then, the Lupi da Branco have become a benchmark for the local motorcycling scene, and Motocelebration is their flagship event: a festival that blends the biker spirit, conviviality, and fun, while always remaining welcoming to families and curious visitors.
What to expect
The program is rich and varied. The heart of the event is the Bike Show Contest, a competition for custom bikes open to both private individuals and professionals, with free registration and prizes to be won. There is no shortage of stunt shows on motorcycles and quads, live airbrushing demonstrations, live music with bands and tribute acts, cabaret moments, and evenings hosted by the Motocelebration girls. All this is accompanied by extensive catering, featuring piadinas and grilled specialties, plus the traditional pasta offered by the motorcycle club to those who stay until late at night.
An event for the local area
More than just a simple rally, Motocelebration is a popular festival that brings thousands of visitors to Bruino over the weekend, enlivening the Province of Turin and the entire Piedmont region. Free admission and the family-friendly atmosphere make it an event suitable even for those who do not own a motorcycle but want to soak up the atmosphere of motorcycling passion.
Motocelebration — edition 2026
In 2026, Motocelebration returned to Bruino for its 28th edition, confirming the three-day format at the Via San Rocco event area. Among the announced novelties were musical performances by the finalists of the Torino Comics 2026 music contest and a packed calendar of shows, contests, and entertainment for all two-wheel enthusiasts.
Programme Motocelebration 2026
Thursday, May 21
- 6:00 PM — Opening with catering, piadinas, and grilled food
- 9:00 PM — "I Mammuth" Show
- 9:40 PM — Live music with the finalists of the Torino Comics 2026 music contest
Friday, May 22
- 6:00 PM — Opening with catering
- Free registration for the Bike Show Contest (private and professional)
- "Scatti & Motori" photography activity
- 9:00 PM — "I Mammuth" Show
- 9:30 PM to 12:00 AM — Cabaresque Show
- 10:30 PM — Live music with the Radio 88.3 Band
Saturday, May 23
- 9:00 AM — Opening
- Free registration for the Bike Show Contest, with prizes to be won: stay for 2 people + €500, €250, and €150
- Motorcycle and quad stunt show
- Live music with the Dead Surfer
- 9:00 PM — "I Mammuth" Show
- 12:30 AM — Pasta offered by the Lupi da Branco Motorcycle Club
Highlights Motocelebration 2026
- Bike Show Contest with prizes up to a stay for two people plus €500
- Motorcycle and quad stunt show
- "I Mammuth" show on all three evenings
- Cabaresque Show and live music with the Radio 88.3 Band and the Dead Surfer
- Closing pasta offered by the motorcycle club
Prices Motocelebration 2026
Practical information — Motocelebration
Location
Via San Rocco event area, 10090 Bruino (TO), Piedmont.
How to get there
Bruino is located about 20 km west of Turin. By car, it can be reached in a few minutes from the Turin ring road by following the signs for Val Sangone (Orbassano, Piossasco). By train, the nearest station is Sangano-Trana on the Turin-Pinerolo line, or you can reach Orbassano and continue via local transport.
Admission
Free admission for all three days.
Catering
Catering service available throughout the event, with piadinas, grilled food, and pasta offered by the motorcycle club at the end of the evening.
Contacts
Lupi da Branco Motorcycle Club — [email protected] — official Facebook page Lupi da Branco.
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Where does it take place — Motocelebration
Area attrezzata di Via San Rocco
Via San Rocco, 10090 Bruino